MilkPEP and Feeding America Kick Off Milk Drive
By Grocery Headquarters Staff
[caption id="attachment_28478" align="alignright" width="177"] Actor Jesse Tyler Ferguson and registered dietitian Ellie Krieger teamed up with Feeding America to launch the Great American Milk Drive at City Harvest on April 2, 2014 in New York City. (Photo by Neilson Barnard/Getty Images for MilkPep)[/caption] The nation’s milk processors and dairy farmers have come together with Feeding America to launch The Great American Milk Drive, a program to deliver milk to the 12.5 million hungry American families who depend on Feeding America’s food bank network. According to Feeding America, milk is one of the most-requested items by food bank clients, yet food bank clients receive less than one gallon of milk per person per year. The nation's milk processors and Feeding America, along with the help of ABC’s Modern Family star Jesse Tyler Ferguson, are encouraging consumers to donate milk to hungry families who need it most. The organizations have made it easy for people to buy milk and donate it to their local food pantry for as little as $5.00. All it will take is a simple text (text MILK to 27722) or click of a mouse: www.milklife.com/give. Every dollar collected will go to purchase and deliver milk to these hungry families via a partnership with Feeding America. The Great American Milk Drive will be supported with an industry-wide campaign , including TV spots, an online public service announcement featuring Ferguson, retail checkout programs and events in more than 10 cities.