Target Partners with Better-For-You Brands to Launch Exclusive “Made to Matter” Collection
By Grocery Headquarters Staff
Known for bringing design to the masses through signature partnerships and products, Target is introducing “Made to Matter – Handpicked by Target," company officials announced. The collection brings together 17 natural, organic and sustainable brands to introduce new products and make them more accessible to consumers. “Our guests are looking for products they can feel good bringing home without sacrificing price and performance,” says Kathee Tesija, executive vice president, Merchandising and Supply Chain, Target. “We’re taking the guesswork out of buying better-for-you products by bringing together 17 trusted brands.” Spanning Target’s baby, beauty and personal care, grocery, healthcare and household product categories, Made to Matter brands include Annie’s Homegrown, Burt’s Bees, Chobani, Clif Bar & Company, Ella’s Kitchen, EVOL, Horizon Organic, Hyland’s, Kashi, Method, Plum Organics, Seventh Generation, SheaMoisture, Target’s Simply Balanced, Vita Coco, Yes To and Zarbee’s Naturals. The Made to Matter collection includes all products currently offered at Target by the participating brands and at least one new exclusive item from each brand. There will be more than 120 new and limited-time exclusive Made to Matter products. They range from first-to-market product designs and innovations to new scent and flavor options. Products will be available throughout the store, both in the products’ usual aisles and as part of specialized collection displays. Select products also will be available on Target.com and Target’s mobile app. First introduced in Target stores at the end of March, new Made to Matter products will be added throughout spring and summer, with the complete collection available by September 2014.