Wish Farms Now Offers Organic Berries Year-round
By Grocery Headquarters Staff
Wish Farms is now offering a year-round supply of conventional and organic strawberries and blueberries. With the Florida strawberry season completed, the company's focus has turned to the California strawberry season and Florida blueberry season. Wish Farms grows strawberries in Salinas and Santa Maria. This will be the first year of growing organic strawberries in California. "In addition to the expansion of our California strawberry program, our Florida blueberry volume is really starting to pick up," says Gary Wishnatzki, president. "We've also put resources into increasing our packing capabilities this year." With the additional blueberry packing lines, Wish Farms is now better able to serve its customers with added flexibility to its packing plan. Now, multiple clamshell sizes can be simultaneously packed, making the process more efficient and more tailored to the customers' needs. To support its year round berry program, Wish Farms continues its How’s My Picking? consumer promotion which launched last November. A call-to-action sticker on each package of Wish Farms berries includes a unique 16-digit number linking that package of fruit back to the picker. Consumers are asked to visit www.howsmypicking.com to complete a short survey and in return receive a Wish Farms reusable shopping tote in the mail and are entered to win a $100 gift card to the grocery retailer of their choice. The more surveys completed the greater their chances of winning. “This is the first time we’ve offered feedback incentives,” says Amber Kosinsky, director of marketing. “Since the program launch we’ve seen a significant increase in surveys; providing valuable consumer data which we will use to make educated growing and marketing decisions moving forward.” Pairing the How’s My Picking? traceability system to a consumer feedback promotion helps Wish Farms establish consumer brand loyalty while acting as an extension of its retailer’s customer service. In an effort to develop fresh and relevant content, Wish Farms plans to launch a series of recipe videos as a component to its consumer outreach campaign. Seasonal how-to berry recipes will be featured on the company’s YouTube channel and promoted across all social media outlets. Check out a sample recipe video here.