As part of its ongoing commitment to help customers achieve healthier lifestyles, Ahold USA recently hosted two nutrition education days on April 8 & 9 at its Carlisle Support Office. Topics of discussion included specific products, information and services related to nutrition and health and how to better engage and educate customers. Participants included all 12 of the company’s retail divisions in-store nutritionists as well as members of Ahold USA’s health and wellness, marketing and quality assurance teams.
“Being in the food industry, we have an opportunity to make a real difference in the health of our customers. As part of these nutrition education days, we were able to share best practices to make our stores a better place to shop for customers working towards healthier lifestyles,” says Shirley Axe, Ahold USA’s health and wellness manager. “The best feedback we get is from our customers and we want to be sure that our network of stores, nutritionists and vendor partners are in sync with how we can best serve their health and wellness needs.”
Approximately 20 vendor partners, including American Egg Board, American Mango Board, Chobani, Dannon, Dole, Enjoy Life, Kellogg’s, Kidfresh, Mondelez, Organic Valley, Sunmaid, Unilever, and Way Better Snacks, were also invited to be part of the discussion. Each day a mini trade show was held where vendors could showcase their products and have an opportunity to speak one on one with the in-store nutritionists who are in the stores talking with customers every day.
“We love supporting the Ahold USA nutritionists and this event allowed us to share with them nutrition knowledge that both increased their expertise and helped to communicate the nutrition benefits of our Cabot products and others in the category,” says Sara Wing, director of marketing, RDN, Cabot Creamery.
Marie A. Spano, MS, RD, CSCS, CSSD, a nutrition communications expert and one of the country’s leading sports nutritionists served as guest speaker for the event. She is currently the sports nutritionist for the Atlanta Braves and Atlanta Hawks. Spano’s other clients have included NFL, PGA and NHL players.