Coca-Cola and FIFA are bringing the FIFA World Cup Trophy Tour to the U.S. The legendary FIFA World Cup Trophy will visit four U.S. cities – Washington D.C., Miami, Atlanta and Los Angeles – on the final leg of its world tour before making the trip south to Brazil, host country of the 2014 FIFA World Cup.
“Seeing the FIFA World Cup Trophy in person is an unforgettable experience, especially in the stunning way FIFA and Coca-Cola are bringing it to fans,” says Katie Bayne, president, North America Brands, Coca-Cola North America. “The FIFA World Cup Trophy Tour gives everyone a chance to feel like they are truly a part of the global celebration of the FIFA World Cup. This year’s tour lets more people in more places have a meaningful experience with the trophy, and along the way, we’re showing that the world’s favorite game goes even better with ice-cold, refreshing Coca-Cola.”
Washington D.C. will be the first stop in the United States, on April 14, during which the tour will visit the U.S. State Department and the residence of the Brazilian Ambassador for special events. After stops in Miami on April 15-16 and Atlanta on April 17, the FIFA World Cup Trophy will visit Los Angeles for a two-day fan experience on April 19 and 20 at L.A. LIVE.
Coca-Cola will bring the FIFA World Cup to life in Los Angeles with Brazilian-themed entertainment and fans will be transported to Brazil through a hologram experience. Fans also will have the chance to have their photo taken with the legendary FIFA World Cup Trophy and give cheers to the Coca-Cola “Cheering Truck.”
In addition, there will be a performance on April 19 by David Correy, a Brazilian-American singer and the voice behind Coca-Cola’s 2014 FIFA World Cup campaign song, “The World is Ours.” He will be joined by Puerto Rican reggaeton sensation Wisin on “La Copa de Todos,” the U.S. Spanish-English bilingual version of the song. Tickets are required for admission to the free event and are available through various regional retail promotions. Fans can also enter a sweepstakes to win a package of up to six tickets to the Los Angeles fan experience by texting the word TROPHY to 26739 or by visiting www.cokeplaytowin.com/trophy, then following the automatic prompts to enter.
As part of “The World’s Cup,” the FIFA World Cup Trophy Tour by Coca-Cola, which launched in September of last year, is giving more than one million people around the world the chance to experience soccer in their own communities. This nine-month journey is the largest and longest FIFA World Cup Trophy Tour and is the first ever pan-Latin America tour, with events in 39 countries across the region that is home to the host nation of the 2014 FIFA World Cup. Once completed, the tour will have traveled for 221 consecutive days, visiting every country that has ever won the FIFA World Cup as well as 51 countries that have never had the opportunity to host the trophy.