Nutiva Launches New Red Palm & Coconut Superfoods

image001 (2)Nutiva, maker of coconut, chia, hemp and red palm organic superfoods has introduced two new products: Buttery Spread and Shortening. These products offer the nutritional benefits of red palm and coconut combined with flavor and performance for health conscious home chefs and foodies.  The Nutiva Organic Buttery Spread and Shortening join the brand’s extensive superfoods portfolio including the recently introduced Organic Unrefined Red Palm Oil.

Nutiva Organic Buttery Spread: This vegan spread is made from organic red palm and coconut oils. The buttery flavor pairs well with bread, veggies, yams or rice, company officials say. It contains no dairy, trans fat, soy or canola and is a vegan one-to-one butter replacement for baking or cooking. The bright yellow color reveals the presence of antioxidant vitamins A & E naturally found in red palm oil, while coconut oil provides the added nutritional benefit of lauric acid. The suggested retail price is $6.19 for a 13-ounce tub.

Nutiva Organic Shortening: Made with coconut and red palm oils, this vegan shortening contains no dairy, trans fat, soy or canola. Excellent for baking and frying and ideal for producing flaky pie crusts and crisp cookies with the health benefits of coconut oil, officials say. It may be used in any recipe that calls for shortening. Available in a 15-ounce tub, the Organic Shortening is available for a suggested retail price of $6.79.

image005 (1)Nutiva Organic Unrefined Red Palm Oil: Nutiva’s original red palm oil was introduced in summer 2013. It has a mild flavor, with a buttery texture and a vibrant orange color. It is high in antioxidant vitamins A & E and can be used for soups, sauces and sautéing. Consumers can add it to regular popcorn for a healthy movie theater-style popcorn. The SRP for a 15-ounce glass jar is $8.99.

“We are excited to offer foods that make it simple and delicious to incorporate superfoods into everyday cooking and baking,” says CEO and founder John W. Roulac. “The Buttery Spread and Shortening are especially exciting for home chefs.”

All Nutiva red palm is sourced from small, organic family farms in Ecuador in partnership with Natural Habitats. It is sustainable and Fair Trade Certified and does not contribute to deforestation or habitat destruction, officials say.

Nutiva Shortening, and Unrefined Red Palm Oil are available for purchase online at and all three products are currently available at Whole Foods Market locations nationally. They are certified organic and fair trade, and verified non-GMO.

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