Avitae Brings Caffeinated Water to Michigan
By Grocery Headquarters Staff
Avitae USA announced that its caffeine water is now available in 70 Spartan Stores across Michigan. Spartan Stores operates four store banners, including D&W Fresh Market, Family Fare Supermarkets, Glen’s Market and VG’s Grocery, in Ann Arbor, Detroit, Flint, Grand Rapids, Lansing and Kalamazoo. Sunrise Foods will distribute Avitae Caffeine Water in these four Spartan Store banners. It is the first time Sunrise Foods has carried a beverage brand. “We’re thrilled more consumers in Michigan will now be able to find Avitae in their stores and have an all-natural way to get a boost from caffeine without drinking coffee, tea, soda or energy drinks,” says Norman E. Snyder, president and chief executive officer of Avitae. “Spartan Stores are a popular place for people in Michigan and we’re excited to be there, further strengthening our position in the beverage market and as a leader in the caffeinated water category.” Avitae offers consumers an all-natural beverage in three caffeine-level options. The 45-milligram and 90-milligram caffeine-level bottles are equal to a half-cup of coffee and a cup of coffee, respectively. In March, Avitae added a stronger caffeine-level option for consumers interested in a higher-level energy kick. The 125-milligram-level bottle is equivalent to one and a half cups of coffee. Avitae Caffeine Water contains natural caffeine derived from green coffee beans, zero calories, no sugars or artificial ingredients and no bitter aftertaste. Avitae Caffeine Water is available in Spartan Stores this May 2014 and will retail for $1.19 per 16.9-fluid-ounce (500-milliliter) bottle.