Birchwood Foods Selects Midan Marketing as Marketing Partner
By Grocery Headquarters Staff
Midan Marketing, a full-service integrated marketing firm dedicated to the meat industry, announced that it has been selected to be the marketing partner for Birchwood Foods. Birchwood Foods is a leading supplier of fresh, frozen and cooked ground meat products. The company, founded in 1936, manufactures a broad line of fresh and frozen, raw and fully cooked beef, pork and poultry products for foodservice and retail customers. Midan Marketing will provide marketing support for Birchwood Food products for both the foodservice and retail channels. “We’re very excited to work with Midan Marketing,” says Wayne Wehking, vice president of sales and marketing at Birchwood Foods. “Their passion and expertise in the meat industry makes us confident they will be a strong marketing partner for us.” Michael Uetz, principal at Midan Marketing, says the company is pleased to have been chosen to work with Birchwood Foods. “Birchwood is an innovative leader in the ground protein category, and we look forward to helping them market and grow their business,” he adds.