Consumers will now be able to pick up all their salad ingredients – from greens and tomatoes to dressing and feta crumbles – in one easy stop in the produce aisle as salad takes a huge turn towards the convenient, say Litehouse Foods officials. Litehouse, maker of salad dressings, dips, herbs and cheeses, has introduced Litehouse Feta Cheese Crumbles, which are now located in the produce department right next to the salad makings.
“We listened to consumers and know they don’t have a lot of time for grocery shopping, but they still want to create delicious and healthy meals for their families,” says Margi Gunter, brand manager at Litehouse Foods. “This produce feta meets the demands of consumers by not only being convenient, but also rBST- and gluten-free. And it also meets the needs of the retailers with specialized packaging that allows for both horizontal and vertical placement for a better product billboard.”
Litehouse hand-crafted Feta is made with cow’s milk and is a firm, yet crumbly cheese that delivers a tart and salty flavor, officials add.