Bob's Red Mill Launches Its Gluten Free 1-to-1 Baking Flour
By Grocery Headquarters Staff
Bob’s Red Mill Natural Foods has announced the availability of a new gluten-free flour that converts any conventional recipe to a gluten-free one. The new product, Bob’s Red Mill Gluten Free 1-to-1 Baking Flour, can simply be substituted for traditional flour, providing consumers an easy way to create great tasting and safe gluten-free baked goods. “We hear all the time from our gluten-free consumers that they wish there were an easier way to substitute gluten free flours in their favorite non-gluten free recipes,” says Bob Moore, founder, president and CEO of employee-owned Bob’s Red Mill. “Our Gluten Free 1-to-1 Baking Flour is our most versatile gluten free product yet, and promises to provide bakers and families with an easy path to gluten free cookies, cakes, muffins and more.” The Gluten Free 1-to-1 Baking Flour is a special blend consisting of a handful of gluten-free ingredients, including whole grain brown rice flour, whole grain sorghum flour, sweet white rice flour, potato starch, tapioca flour and xanthan gum. It enables bakers to follow any baking recipe and directly replace the amount of traditional wheat flour called for with the new Gluten Free 1-to-1 Baking Flour. The resulting baked good promises to offer the same flavor and texture as its conventional counterpart, company officials say. “We spent countless hours in the kitchen developing the perfectly balanced gluten-free flour blend that really eliminates the frustration and intimidation that we hear about from our gluten-free consumers when it comes to gluten-free substitutions,” says Matthew Cox, vice president of marketing. “Not only does this flour provide the simplest conversion to a gluten-free recipe, it also provides results that are very similar to wheat flour.” The new Gluten Free 1-to-1 Baking Flour is made from the highest quality gluten-free ingredients in a 100% dedicated gluten-free facility, officials add. All of Bob’s Red Mill gluten-free ingredients and products are also batch tested in the company’s quality control laboratory with an R5 ELISA Gluten Assay test to ensure the absence of gluten. Bob’s Red Mill Gluten Free 1-to-1 Baking Flour is available now to retailers nationwide. The 22-ounce bag has an MSRP of $4.95; the product is available to retailers and food service customers in 44-ounce, five-pound and 25-pound bags.