Litehouse Expands Award-Winning OPA Line
By Grocery Headquarters Staff
Litehouse Foods is adding three new flavors to its OPA by Litehouse line of Greek yogurt salad dressing line. Pulled from global flavor inspirations, the new flavors add interesting and palate-pleasing flavors to the line of traditional favorites; they are Kalamata Feta, Roasted Pepper and Jalapeño Ranch. “The Greek yogurt trend continues to grow exponentially, and consumers are hungry for products that incorporate this healthy ingredient. We knew using this as a salad dressing base would deliver on the nutritionals, but we also realized the dressings had to deliever on taste,” says Alison Kellogg, brand manager. “As people are seeking more diverse and flavorful meals, we developed exciting flavors that draw from authentic flavors from around the world.” Last summer, Litehouse launched OPA, the first Greek yogurt-based spoonable salad dressing, to rave reviews, say company officials; in just seven months, OPA has already reached 50 ACV in 40 of the top 64 IRI markets and is already 21% of the yogurt refrigerated salad dressing category. Utilizing Greek yogurt as a salad dressing base provides a lower calorie dressing with twice the protein of a traditional dressing. OPA dressings are free of trans fats, have no MSG or artificial preservatives and only 0-1 gram of sugar per serving. The new flavors provide a balance of creaminess with a layer of spice or richness, say officials, describing them as follows: - Kalamata Feta (60 calories), a Mediterranean flavor with the tanginess of feta cheese; - Roasted Pepper (50 calories), sweet, smoky pepper flavor blended creaminess; and - Jalapeño Ranch (50 calories), a blend of garlic and onion with the right amount of kick. The new flavors join the existing line of Ranch, Blue Cheese, Caesar and Feta Dill. They begin shipping June 9 with a suggested retail price of $4.49 for an 11-ounce jar.