Rich's Raises the Bar with Hershey's
By Grocery Headquarters Staff
Rich Products Corp. is raising the bar on chocolate indulgence with the introduction of Rich’s Chocolate Bettercreme Made with Hershey’swhipped icing. Available nationally, this rich and creamy whipped icing is made with real Hershey’scocoa, for topping cakes and filling pastries with a genuine Hershey’smilk chocolate taste. “Based on the success of our Cookies n’ Crème Bettercreme Made with Oreo, we know that our ‘made with’ icing flavors drive incremental sales for bakery operators,” says Courtney Erickson, assistant marketing manager, customer shopper marketing for Rich Products Corp. “We’re thrilled to again kick things up a notch with a new whipped icing that enhances a flavor consumers already go crazy over.” In a recent study, 53% of consumers surveyed said they believe desserts fashioned with Hershey’s branded ingredients taste better than desserts made from unbranded elements, note company officials; adding that desserts made with Hershey’s branded ingredients were chosen by the subjects 50% more often than “unbranded desserts.” “The statistics showing consumer preference for the iconic Hershey’s brand paved the way for Rich's creation of a customized, yet classic product that’s sure to catch the eye of shoppers,” says Erickson. “The signature Hershey’s milk chocolate color will entice consumers to purchase, while the perfect blend of ingredients will have them coming back for more. In-store dessert decorators will love the versatility of this product, and store managers will be thrilled with the boost this specialty flavor gives to bakery sales.” To ensure all its bakery customers are able to get the most out of this great-tasting product, Rich’s also offers a Fully Finished Dessert Cake that is iced with Rich’s Chocolate Bettercreme Made with Hershey’s whipped icing. Additionally, Rich’s has further expanded its “made with” product portfolio with the introduction of fully baked cookies made with Hershey’s Milk Chocolate Kisses.