Dannon Creamery is made up of five cheesecake-inspired offerings, which have been reinvented using traditional Greek yogurt and topped with fruit sauces, will be complemented by three puddings and made with Grade A milk.
“This is another example of Dannon leading category growth and it’s not just another flavor or line extension. Dannon Creamery is the launch of a new category within dairy,” says Sergio Fuster, chief marketing officer. “Living well means enjoying the simple things, like a great dessert, and Dannon Creamery reimagines what indulgence in the dairy aisle can mean. Dessert is about never compromising on taste, and we have created a smart option for indulgence,”
Dannon’s parent company, Danone, has extensive experience creating dairy desserts, and Dannon’s R&D team spent months researching, developing and testing recipes to create a dessert proposition that is tailored to and satisfies the discerning expectations of Americans, company officials add.
“Our unique understanding of cultured dairy and our experience here and elsewhere in the world support the ambitious growth plans of our retail customers. We believe, in consultation with our retail customers, now is the time to expand into the dessert category. Expanding into the dessert market and evening day part is a necessary next step to continue to grow the dairy category,” Fuster adds.
Dannon Creamery offers consumers a twist on desserts so they can enjoy it any day. Dannon Creamery is available nationwide beginning this July, in 5.3-ounce cups, specially designed to evoke the feeling of a dessert bowl with an SRP of $1.69. Dannon Creamery consists of eight flavors, including three puddings: milk chocolate, dark chocolate and vanilla; and five cheesecake-inspired flavors: strawberry, blueberry, cherry, lemon, and caramel.