Garden Lites Debuts New Packaging for Veggie-Rich Muffins and Soufflés

GL_Chocolate_MuffinsGarden Lites, “The Delicious Vegetable Company,” is debuting a new look just in time for back to school that will include an updated logo along with easy to read packaging on their veggie-rich lines of muffins and soufflés.  Key nutritional information has been moved to the top corner of the box which highlights the dietary benefits of the muffins including the fact that they are gluten-free, dairy-free, low in calories and contain 5 grams of fiber.

Consumers can still expect the same taste and better-for-you ingredients with this refreshed look. The images are actual photos of real product which reflect the fine details and all natural ingredients inside every muffin and soufflé.  As with previous packaging, it is all recyclable and the soufflé bowls and plastic overwrap are BPA-free.

Available nationwide in the freezer section, Garden Lites Muffins are made of one third vegetables and are a filling convenient snack.  These 2-ounce muffins thaw at room temperature making them a portable option for breakfast on-the-go, everyday lunches and after-school snacks.  They can also be heated up in the microwave in only 35 seconds.

Garden Lites Muffins come in a box of four with an SRP of $3.99.  The individually wrapped muffins are available in five flavors:

  • Banana Chocolate Chip Muffins
  • Chocolate Muffins
  • Blueberry Oat Muffins
  • Carrot Berry Muffins
  • Golden Corn Muffins

“These muffins are a true innovation as there is nothing else on the market that has vegetables as the first ingredient,” says Julie Gould, assistant brand manager. “Our new packaging combines more prominent positioning of nutritional information with vibrant new visuals and is anticipated to drive trial at retail while reinforcing brand awareness.”

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