Jessica Alba’s The Honest Company Will Launch at Target

Jessica Alba is about to be an everyday fixture in the aisles of Target and pages of Target.com.

Starting June 15, an assortment of The Honest Company, which Alba co-founded with former CEO of Healthy Child Healthy World, Christopher Gavigan, will be available at Target. Ranging from diapers and biodegradable wipes to organic skin care and laundry detergent, The Honest Company offers non-toxic, eco-friendly products that are better for the environment, families and wallets, officials for the retailer say.

News of The Honest Company joining the Target family comes after the retailer recently announced its Made to Matter collection, which features new and exclusive products from 16 natural, organic and sustainable brands.

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