Kahlúa, the classic rum and coffee liqueur, is putting a stake in summer with the new Kahlúa Summer Shake-Up campaign. From casual dinner parties to backyard BBQs and everything in between, Kahlúa is out to inspire consumers to shake things up this season through engaging digital content and interactive experiences all summer long.
To launch the campaign, the brand is sponsoring the New York magazine and Vulture multi-city, summer-long Kahlúa Summer Shake-Up Movie Blend Series, with kick-off in New York City aboard the iconic Intrepid Sea, Air & Space Museum. With a series of themed frozen and iced cocktail bars on-deck, guests will enjoy all of the classic Kahlúa cocktails followed by a screening of a summer movie classic. The outdoor cocktail and movie screening event will be hosted by actress Jes Macallan, who stars on the ABC drama Mistresses.
“We have always embraced Kahlúa as a classic cocktail liqueur, but this season, we’re excited to shake things up a bit for our fans,” says Brian Mequet, vice president, rum and liqueurs, Pernod Ricard USA. “We want to show consumers that there is a retro-cool way to do summertime cocktails and parties. Our Kahlúa Summer Shake-Up campaign will inspire you to whip, shake and mix-up all of your favorite activities.”
The Kahlúa brand will feature classic summer cocktail parties and movie screenings through a unique and non-traditional series of events in select markets across the country.
To continue to drive engagement and education around how consumers can shake-up their own summer routine, the Kahlúa social media channels will serve as the hub of entertaining and cocktailing inspiration. Through a series of static and dynamic digital content to be posted across Facebook.com, Twitter, Instagram and Pinterest and the Kahlúa newsletter, the brand will share all of the essentials to playing the perfect party host by putting a fun, new twist on summer entertaining. To learn more about the Kahlúa Summer Shake-Up, use the hashtag #KahluaSummer.