Potandon Produce has updated its Klondike Brands website, to make navigation easier and to place a larger emphasis on potato recipes and preparation tips to engage with consumers more effectively.
The Klondike Brands website has been Potandon’s main consumer website since 2008 and has gone through two earlier transitions. This update included moving the Home Page offerings above the fold for easier recognition and making the Store Locator more prominent so that consumers will have an easier time finding Potandon products in a store near them.
The recipe section, which has been growing at an exponential rate as new ideas and taste combinations emerged using fresh potatoes, say company officials, has been reorganized in a way that included specific preparation and cooking times, along with a more dynamic recipe search. One section is focused solely on 30 minute potato salad recipes which are certain to benefit those outdoor chefs and compliment their meals this summer. A Preparation Secrets page was added to the home banner which includes an exhaustive list of tips and tricks that consumers can employ when working with potatoes. New Preparation Secrets will be added to the section in order to keep consumers up-to-date.
The site also now has an Events/Blog area that will serve as an informational window with news on upcoming promotional activities and new product offerings.
With the most current and useful information available on the site, consumers of Klondike Brands potatoes can continue to delight their families with exciting fresh potato dishes today and into the future.