ShopRite of Fox Street

ShopRite of Fox Street opened last August in Allegheny West/Nicetown-Tioga section of Philadelphia – one of the city’s poorest and toughest neighborhoods. The 72,000 square-foot store was several years in development and is the anchor of the Bakers Centre shopping plaza.

ShopRite of Fox Street
ShopRite of Fox Street
ShopRite of Fox Street
ShopRite of Fox Street
ShopRite of Fox Street
ShopRite of Fox Street
ShopRite of Fox Street
ShopRite of Fox Street
ShopRite of Fox Street
ShopRite of Fox Street
ShopRite of Fox Street
ShopRite of Fox Street
ShopRite of Fox Street
ShopRite of Fox Street
ShopRite of Fox Street
ShopRite of Fox Street
ShopRite of Fox Street
ShopRite of Fox Street
ShopRite of Fox Street
ShopRite of Fox Street
ShopRite of Fox Street
ShopRite of Fox Street
ShopRite of Fox Street
ShopRite of Fox Street
ShopRite of Fox Street
ShopRite of Fox Street
ShopRite of Fox Street
ShopRite of Fox Street
ShopRite of Fox Street
ShopRite of Fox Street
ShopRite of Fox Street
ShopRite of Fox Street
ShopRite of Fox Street
ShopRite of Fox Street
ShopRite of Fox Street
ShopRite of Fox Street
ShopRite of Fox Street
ShopRite of Fox Street
ShopRite of Fox Street
ShopRite of Fox Street
ShopRite of Fox Street
ShopRite of Fox Street
ShopRite of Fox Street
ShopRite of Fox Street
ShopRite of Fox Street
ShopRite of Fox Street
ShopRite of Fox Street
ShopRite of Fox Street
ShopRite of Fox Street

ShopRite of Fox Street

ShopRite of Fox Street

ShopRite of Fox Street

Jeffrey Brown, president & CEO of Brown’s Super Stores, an operator of 11 ShopRites in the Philadelphia area, originally wanted to open the store on the site of the old Budd Manufacturing Co., a 70-acre complex that once manufactured passenger rail cars.

ShopRite of Fox Street

However, logistics and environmental problems – basement floors are made of three-foot deep concrete and railroad tracks cut through the buildings – slammed the gate on that proposal.

ShopRite of Fox Street

Instead, Brown teamed with developer U.S. Realty Associates and opted to build his store on the site of the old Tastykake plant across the street when the company moved operations to the Philadelphia Navy Yard. While most of the property was cleared for the shopping center, the iconic main building is being retained and will be converted into offices later this year.

ShopRite of Fox Street

The parking lot contains dedicated spots for ShopRite from Home customers who order groceries on their computer, have a store associate shop for them, and then pick them up on their way home from work.

ShopRite of Fox Street

However, many area residents do not have cars and take a bus to the store. In addition to this bus shelter on the side of the store, Brown and U.S. Realty worked with the local SEPTA transportation authority to have buses pull directly into the Bakers Centre parking lot as part of their appointed routes. Behind the bus stop is a the block-long mural along Fox Street. Brown’s got the community involved by holding a contest between two artists to see which mural they liked better. The one featuring a cornucopia of produce won because it symbolizes the rebirth of the neighborhood, which the new ShopRite is spearheading.

ShopRite of Fox Street

Quite the caricature, Brown greets each shopper as they enter the store.

ShopRite of Fox Street

Inside the store’s vestibule is a trophy case filled with designer cakes from the in-store bakery.

ShopRite of Fox Street

Among the best-sellers are African-American Barbie cakes. Modeled after actual Barbie-doll dresses that customers bring in, the custom-made cakes retail for $59.99.

ShopRite of Fox Street

Right inside the store is a branch of the American Heritage Federal Credit Union. It is designed for consumers too poor to maintain accounts at traditional banks and who usually pay exorbitant sums at check cashing stores. Accounts have no minimum balance, monthly fees or ATM fees.

ShopRite of Fox Street

The in-store Bakery Shoppe is the first thing shoppers see when they enter to store proper.

ShopRite of Fox Street

Racks and tables are piled high with store-made specialties, like “our own recipe” pudding bundt cakes.

ShopRite of Fox Street

Krispy Kreme doughnuts are stocked because Brown says their quality is higher than store-made or other brands – and since they regularly sell out, shoppers obviously agree.

ShopRite of Fox Street

But the sweet potato pie is the sweetest Bakery Shoppe seller.

ShopRite of Fox Street

Brown’s ShopRite devotes an entire case to made-from-scratch sweet potato pies, cookies, muffins, parfaits and bundt cakes.

ShopRite of Fox Street

Adjacent to the bakery is the Brown’s Authentic Fire Grilled Chicken stand.

ShopRite of Fox Street

Literally hundreds of the birds are sold every day, says president & CEO Jeffrey Brown, holding one of their distinctive packages.

ShopRite of Fox Street

The birds are butterflied, seasoned overnight and then grilled on an open fire. Customers order them from a kiosk at the front of the department.

ShopRite of Fox Street

ShopRite’s prepared foods offerings include a popular Chinese Cuisine food bar.

ShopRite of Fox Street

Next to Brown’s Authentic Fire Grilled Chicken is Chickie’s & Pete’s Express – an outpost of a famous Philadelphia sports bar specializing in crabs. Although it does not sell crabs, the ShopRite location is noted for its wings and cheesesteaks.

ShopRite of Fox Street

In addition to national brands and the ShopRite corporate Black Bear label, the deli stocks a full case of Brown’s Authentic Store-Baked Meats. The selection includes fried turkey, store-baked garlic turkey, boneless pork loin roast, roast beef, Cajun turkey breast and baked ham.

ShopRite of Fox Street

There is also a broad selection of Brown’s Authentic store-made salads, including jerk chicken, rice pudding, broccoli crunch, pasta and spinach, fire grilled chicken, shrimp, tri-potato, loaded potato, carrot raisin and Isabelle Gourmet cole slaw.

ShopRite of Fox Street

The produce department is across from the deli. Local residents go bananas over the extensive offerings, outstanding quality and very competitive pricing.

ShopRite of Fox Street

Surprisingly, higher-priced organic items are a strong seller in a neighborhood where many customers are on food stamps and other forms of public assistance.

ShopRite of Fox Street

Many of the cut produce items are done in-store.

ShopRite of Fox Street

The Captain’s Table seafood department occupies a prime spot in the rear corner of the store.

ShopRite of Fox Street

One of the department’s more unusual attributes is a multi-level “waterfall” fish tank filled with live tilapia.

ShopRite of Fox Street

Many different species of fish are stocked, tailored to the needs of the store’s many multi-ethnic customers, including those from Latin America, the Caribbean and West Africa.

ShopRite of Fox Street

According to Brown, seafood department sales have far exceeded expectations. Some of that is due to in-store sampling. During a recent visit Brown’s Authentic seafood salads were being sampled by an extremely pleasant store associate.

ShopRite of Fox Street

Adjacent to seafood is the Halal Zabiha meat counter featuring meats for Muslim consumers. Items are prepared according to Muslim protocol. Because the items are packaged and sold self-service, the counter operates during regular store hours.

ShopRite of Fox Street

The counter also includes a Brown’s Authentic Halal To Go set of roasted chicken.

ShopRite of Fox Street

Across from Halal Zabiha a large coffin case features bulk bags of regular chicken and beef. The fixed-weight bags, sold in $10 and $25 increments, help Brown’s lower income customers more effectively manage their budget.

ShopRite of Fox Street

Bulk beef items include London broil, butter steak and ground beef.

ShopRite of Fox Street

To help low-income shoppers stretch their budgets further, part of the coffin case is devoted to Thin Sliced meats, including beef, pork, chicken and oxtail.

ShopRite of Fox Street

“Chops” made from turkey and chicken are popular among the ShopRite’s many Muslim shoppers who are prohibited from eating pork.

ShopRite of Fox Street

A hallmark of every Brown’s ShopRite store is a Wall of Values that is tailored to each individual store location. Using a combination of pallet drops and rich slatted wood shelving, the aisle features items chosen by that store’s managers that they think offer the best value to that particular community.

ShopRite of Fox Street

To make shopping easier, each freezer door is numbered and an item list is available at the courtesy counter detailing where to find specific frozen items.

ShopRite of Fox Street

To service its large immigrant community, ShopRite of Fox Street contains a large International Foods store-within-a-store.

ShopRite of Fox Street

International Foods features a full assortment of frozen halal and traditional ethnic products.

ShopRite of Fox Street

International Foods also has an aisle devoted to ethnic HBC items and hair care.

ShopRite of Fox Street

Because Muslims are not allowed to ingest alcohol the store has been doing a booming business in specialty soaps and shampoos.

ShopRite of Fox Street

Many of the items are imported from abroad.

ShopRite of Fox Street

Incense is also very popular.

ShopRite of Fox Street

The incense is merchandised in an 8-foot shelf set. Over a dozen varieties are stocked, including one that should appeal to socialite Paris Hilton should she ever be in the neighborhood.

ShopRite of Fox Street

The ShopRite Pharmacy has been well-received in the neighborhood.

ShopRite of Fox Street

It contains a Q-Care Clinic that is geared to helping those without health insurance.

ShopRite of Fox Street

Murals along the front of the store showcase the Allegheny West neighborhood and include a picture of the TastyKake plant that once occupied the site.

ShopRite of Fox Street

Luckily TastyKakes will always have a prominent home at the ShopRite of Fox Street.

ShopRite of Fox Street

ShopRite of Fox Street is such a fun place that customers – and associates – are literally dancing down the aisles!

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