Francis Delpech, president of 1515 Design & Manufacturing, says using versatile equipment is essential to retailers.
Tell us about 1515 Design & Manufacturing.
Francis Delpech: 1515 Design & Manufacturing was founded by Eric Maurice and myself. Between us we have more than 25 years experience in designing food concepts and importing the latest European equipment. Today 1515 Design imports and distributes Doregrill Rotisseries, the European leader in rotisserie manufacturing since 1963, and Frigomeccanica a unique Italian manufacturer of refrigerated display cases.
The primary focus of 1515 Design is to provide original design with state-of-the-art equipment. Our best ideas are intended to offer solutions between presentation, function and efficiency for retailers. Concepts can be customized entirely or by building onto our standard line. We are always conscious of cost; and value is the keyword when it comes to contributing and delivering a design and finished product.
How can you help retailers make more money?
Retailers need to maximize the merchandising appeal to sell products quickly, ensuring freshness and quality.
We offer the latest vision and design and combine it with unique state-of-the-art equipment. The merchandizing appeal is one of the key elements for success and recognition today. Every retailer needs to stay ahead of the game and we educate our clients about the latest technology and presentation. Our rotisseries are unique, built with the best materials such as porcelain enamel finish, and provide fast and consistent cooking. Our displays are based on three fundamental elements: modern structure, technical efficiency and design.
Tell us about your products and how they are different?
Our traditional rotisseries are recognized worldwide for their unique presentation. We customize colors, finishes and sizes and adapt our rotisseries to our end-users’ needs. Versatility is the name of the game and we offer numerous spit options for various cooking.
In supermarkets the rotisseries are utilized to cook from morning to night and roast perfectly large batches of chickens. In restaurants, the rotisseries are used to roast not only chickens but with multiple purpose baskets, they can also roast turkey, rack of lamb, pork leg or suckling pig, sausages, fish and vegetables among others. Versatility, incomparable taste and high volume are the norms. Our rotisseries come in gas or electric with individual motors and burners. From a small countertop unit to a 56- chicken-capacity gas floor model, we cover all types of productions.
For our displays, the Frigomeccanica line is wide and versatile, perfect to furnish every kind of space and meet various needs; from bar concepts to deli, bakery and catering stations, the range of display cases is limitless and includes numerous professional and ventilated refrigerated systems. The Elletra, Visual and Prima displays are suitable for ice cream, pastry and bakery shops. The collection also includes Alba, the professional ventilated ice cream display case which fits in smaller spaces but with the quality of a larger display.
Technical efficiency and design are always at the center of our latest lines. The newest flat front presentation provides maximum exposure and ultimate refrigeration, either on a ventilated or static system.
What do retailers need to do to get the most out of your products?
Do not be afraid to be innovative. Consumers are the first ones to notice positive changes. By introducing new design and state-of-the-art equipment a retailer will enjoy the benefits of higher sales and a new image.
Our message has been the same for 20 years and changes can only contribute to positive results. It is imperative nowadays to implement new technology and the latest vision.