Educating the Next Generation of Frozen and Refrigerated Food Consumers
By Grocery Headquarters Staff
The National Frozen & Refrigerated Foods Association (NFRA) and leading brands are reaching out to a new target audience this October for their annual Cool Food for Kids promotion. NFRA is partnering once again with curriculum specialists Young Minds Inspired and has developed an education program for consumer science teachers and their students, grades 6-12, with a classroom poster and activities focused on telling the farm-to-fork story and developing chef-inspired, balanced meals. “We’re educating the next generation about the benefits of frozen and refrigerated foods,” said Skip Shaw, NFRA’s president and CEO. “These kids are our future shoppers, and they’re already invested in learning to cook. This program focuses on telling the farm-to-fork story showing how frozen food is real food… just frozen, which supports NFRA’s overall PR messaging.” The Cool Food for Kids education curriculum will be distributed to over 20,000 middle and high schools across the nation with the potential for frozen and refrigerated food messaging to reach 8 million students. The promotion is extended through in-store retailer promotions and community efforts, as well as NFRA’s Real Food. Frozen and The Dairy Aisle…Beyond Cool public relations initiatives. Additionally, a Cool Food for Kids consumer sweepstakes will be featured on NFRA’s consumer website, www.EasyHomeMeals.com, and the Easy Home Meals social media channels with cash prizes totally $10,000. The October Cool Food for Kids educational initiative is also enhanced through NFRA’s partnership with the Healthy Weight Commitment Foundation (HWCF), a coalition of organizations fighting the growing obesity problem in America. By teaming up with HWCF, NFRA joins hundreds of other organizations to endorse an energy balance plan that makes maintaining a healthy weight easier for Americans to achieve. The similar agendas of the partners, including many of NFRA’s manufacturer and retailer members, allows for easy collaboration and cohesive messaging across all Cool Food for Kids marketing plans.