National Mango Board Appeals to the Processed Mango Industry
By Grocery Headquarters Staff
The National Mango Board (NMB) will be hosting a free webinar on Thursday, July 31, 2014 at 4 p.m. EDT for a closer look at the NMB programs and how importers of processed mango products may join the NMB. The NMB has been working extensively since 2005 to increase awareness and consumption of fresh mangos in the U.S.; consumption of fresh mango has since increased 53% in the U.S. Currently the NMB is looking to gain the support of the processed mango industry to continue with their mission to raise knowledge and understanding of this versatile fruit. “Consumers look for ways to expand their eating routines, therefore, by developing platforms that would facilitate awareness of processed mango products we can help simplify consumers’ meal options and consequently increase the overall consumption of this delicious fruit,” says William Watson, executive direction of the NMB. “Working together with both fresh and processed mangos at the NMB would be a real boost of energy that would help mangos become more prevalent not only directly to consumers but also with foodservice and retail outlets.” This comprehensive webinar will provide an overview of the NMB as well as information for members of the processed mango industry that want to join the Board in their extensive quest to increase mango consumption in the U.S. There will be an opportunity for questions and answers at the end of the presentation. The NMB encourages importers of processed mango products such as frozen, puree, paste, and concentrate to attend this free webinar. To register for this free webinar, please visit www.mango.org/webinar.