FAL Healthy Beverages, a FAL Group brand has launched Coco Joy Kids, a naturally fruit-flavored coconut water for kids, containing no added sugar or preservatives. Coco Joy Kids will be at the world premiere of Disney’s Planes: Fire & Rescue in Hollywood on July 15, greeting fans and handing out movie tickets, hats and Coco Joy Kids products, featuring characters from the film.
Launching alongside Coco Joy, Coco Joy Kids offers a new approach to garnering the health benefits of coconut water. Coco Joy and Coco Joy Kids are made purely from fresh, young green coconuts from Southeast Asia, say company officials. Compared to leading coconut water brands, Coco Joy products have fewer calories, less sodium, no added sugar and no preservatives, offering healthy hydration for people of all ages.
As part of its launch in the U.S., Coco Joy Kids will offer 1,000 free child’s movie tickets at the premiere, to give fans the chance to see Disney’s Planes: Fire & Rescue, which hits theaters in 3D on July 18. All movie tickets are valid for up to $8.00 towards one child’s admission to see the film.
“Coco Joy Kids is thrilled to launch our products at the premiere of Disney’s Planes: Fire & Rescue,” says Tim Xenos, CEO of FAL Healthy Beverages, a FAL Group brand. “Coco Joy Kids products feature Disney’s Planes: Fire & Rescue characters, offering a fun way for parents and their children to enjoy a refreshing, delicious beverage together while making a healthier choice.”
Coco Joy Kids, featuring characters from Disney’s Planes: Fire & Rescue and other Disney movies, will be available starting July 2014 at most major retailers, with expanded distribution throughout the summer. Coco Joy Kids is available in 8.4-ounce cans for $1.90.