The contest, held on the California Rodeo Salinas Facebook page, invited fans to vote for their favorite produce mascot by leaving comments in the photo album online; the contest ran from June 16-30. Arti won by earning 56% of the total votes and was declared the winner on July 1 with a special trophy presentation at the company’s headquarters in Castroville, Calif.
“We are thrilled to see Arti voted as the fan’s favorite; we know his fans are passionate about the California State vegetable he represents in his friendly way,” says Kori Tuggle, director of marketing and business development. “This is a great way to extend our company’s 90th anniversary celebration as we consider Arti part of the Ocean Mist family.”
Tuggle credits Ocean Mist Farms’ employees, Artichoke Club members and Arti’s Facebook page fans for voting for Arti throughout the contest. Arti will make his next appearance, July 18 at 6:30 p.m. at the California Rodeo Salinas.