On Tuesday, August 19, 2014, The Amazing Spider-Man 2 will be released on Blu-RayTM Combo Pack and DVD. Specially marked Green Giant Fresh 5-pound Russet Potato consumer bags will carry a $5.00 off instant redeemable coupon, usable when both the DVD and the potatoes are purchased together. These specially marked packages will be distributed starting mid-August with a coupon expiration date of October 31, 2014.
Potandon Produce will have additional point of sale materials available to highlight the promotion to consumers at store level. Additionally an aggressive email and social media program will be launched to support the promotion.