Produce for Better Health Foundation Offers Marketing Research Grants

Produce for Better Health Foundation (PBH) announces the availability of up to $50,000 to fund market research grants. Eligible projects must address increasing fruit and vegetables sales and consumption within the realm of marketing, social marketing, behavioral economics/psychology or product placement, and with a balance of rigor and relevance. Additionally, projects must benefit the fruit and vegetable industry and/or the public. Topics appropriate for the research competition include (but are not limited to) the following:

  • The impact of targeted messages, promotions, discounts, incentives, coupons, rewards, or product placement on purchase or consumption behavior regarding fruit and vegetables;
  • How the use of social media, multi-media or various channels can influence preferences and behavior towards fruit and vegetables.

Proposal applications are due September 30, 2014, and will be reviewed by a panel of marketers drawn from PBH’s board members and academia.  The announcement of awards is expected by December 2014.

“Many of us are aware of efforts to decrease the marketing of unhealthy foods and to make fruit and vegetables available where people eat, but enhanced marketing efforts to encourage greater consumption of healthy foods, specifically fruit and vegetables, is equally important,” says Elizabeth Pivonka, Ph.D., R.D., president and CEO of PBH.  “Our available grant dollars will not only help to fund projects that will identify these marketing efforts, but enable the industry to take advantage of today’s rich multi-channel, multi-media environment offering new and less expensive ways of marketing to consumers.”

PBH is also thrilled to announce the recipients of the grocery store tour training grants, announced earlier this summer:

  • Dietetic Internship Program of Puerto Rico Department of Health
  • Bowling Green State University Internship Program in Nutrition and Dietetics
  • Clinical Nutrition Masters/Dietetic Internship Program at the University of Memphis

Grocery Store Training Grant proposals for the spring 2015 semester should be submitted to PBH by October 1, 2014.

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