Ready Pac Foods launched its latest contest promotion, Elite Eats. This promo gives contestants the chance to win an ELITE spa vacation for two at the Arizona Grand Resort & Spa in Phoenix – valued at $3,000, courtesy of Ready Pac.
Contestants enter by voting for their favorite new Ready Pac Bistro Bowl Wrap Kit on Ready Pac’s website before August 10th or by following a link from any one of Ready Pac’s other digital sites on Pinterest, Facebook, LinkedIn or Twitter. Ready Pac is using #eliteeats to notify customers of contest news and updates. The winner will be randomly selected from all submitted entries by August 10.
Through this web-based promotion, Ready Pac aims to broaden and delight their consumer base, while spreading the word about their exciting new line of Bistro Bowl Wrap Kits. As a departure from the traditional concept of healthy single-serve salads, Ready Pac Bistro Bowl Wrap Kits are the only on-the-go meal solution to fuse the concept of healthy ready-to-eat salads with a build-your-own-wrap component. Ready Pac plans to elevate their relationship with consumers beyond the sales transaction to a place where the Bistro brand and user lifestyles are effortlessly connected.
“We have so many fantastic new wrap flavors – even I am having trouble narrowing down my favorite,” says Tristan Simpson, vice president of corporate communications. “Our Elite Eats contest is a great way to engage and reward our consumers for responding so positively to our latest innovation platform. Bistro Bowl Wrap Kits are such a clever departure from other fresh prepared meal offerings on shelves right now – we’re excited to find new opportunities for shoppers to fall in love with our line of Bistro Bowl Salads all over again.”