Petite Crème is the latest launch from Stonyfield. Modeled after fromage blanc, a sweet, fresh cheese that is popular in France and eaten like yogurt, Petite Crème is nutritionally similar to Greek yogurt but offers a mild, creamy taste and texture, say company officials.
“As organic Greek yogurt makers ourselves, we’re not trying to replace Greek, but we know that there are people out there looking for something to add to their fridge and others who never really got into Greek yogurt,” says Sophie Schmitt, director of marketing. “We discovered some people are eating Greek yogurt even though they don’t like it. We wanted to give each and every one of those people something to love.”
Stonyfield’s Petite Creme is made with cheese cultures added to organic milk instead of yogurt cultures, giving it a mild, fresh flavor. It comes in 5.3-ounce single-serve cups in 7 decadent flavors: Vive la Vanilla!, La Vie en Strawberry, Belle Blueberry, Mon Cherry Amour, Ooh Lala Peach, Stawberry-Banana Menage and Plain & Simple.
“Cultured dairy has roots in food traditions that spread far beyond the borders of Greece,” says Schmitt. “With our organic Petite Creme, we chose to explore fromage blanc because it’s nutritionally similar to Greek yogurt, but has a totally unique taste and texture that feels indulgent even though it’s low in fat.”
To appeal to tastemakers and trendsetters, Stonyfield is focusing its launch of Petite Creme on Fashion Week in New York City with a Petite Creme food truck and cooler bikes showing up around the city in September. September will also feature an online campaign encouraging fans to #CheatOnGreek with web videos, Instagram product giveaways, and a Pinterest contest with a grand prize of a trip for two to New Orleans.