Sunlight International will be traveling North-bound, on Highway 99 with its Pretty Lady for the Summer POS campaign and Green Emerald seedless grapes.
Their first stop is Fresno, Calif., to exhibit at the Fresno Food Expo. Pretty Lady for the Summer grapes will be juiced on site in their booth for Expo attendees to sample some of the freshest grape juice.
On Saturday Sunlight International’s Pretty Lady will be in Sacramento at the California State Fair partaking in the California’s Kitchen, ‘In the Raw’ exhibit with lush bundles of Summer Pretty Lady grapes. Fairgoers will be able to sample the Pretty Lady grapes along side some of the Golden State’s finest food products.
Sunlight International features varieties under the Pretty Lady for Summer brand during summer months, but since they offer their grapes from June through December they use Pretty Lady, Harvest Hobgoblin, Green Emerald, Pretty Lady for the Holiday, as well as other various brands. All brands are supported with unique full-graphic bins to house the display-ready colander bags.
“Our bins make it easy for retailers to build impactful displays and drive consumer sales,” says Nick Dulcich, president. “Promoting our brands and utilizing our own displays at events like the Fresno Food Expo and California State Fair is a fun way to interact with consumers and retailers and we are excited to show off our Pretty Lady For Summer in the Sacramento and Central Valley.”