Leveraging history, heritage and family recipes to deliver authentic flavor profiles, Zone 8 Beverages was is launching a line of better-for-you tea and juice blends made with made with ingredients found in nature. The company has a clean label policy which is, “No artificial anything.”
Available in four flavor varieties which can be served hot or cold: Agua de Jamaica Hibiscus Tea, which appeals to the growing Hispanic population; Honey Lemon Tea; Red Rooibos Pomegranate Tea; and Black Tea, with plans to expand the portfolio even further. They come packaged in 16.9-ounce plastic bottles, and contain 0-88 calories per serving with a suggested retail price of $1.99.
The product line appeals to the millennial demographic which has an ethnically diverse network of friends, are native label readers and are significantly better educated about food and its importance to good health, say company officials.
“The current beverage market lacks brands addressing cultural relevance that appeal to customers in an authentic way. We see this as an opportunity to engage with consumers and provide a connection for them as individuals and as a diverse group,” says Tim Megenbier, president and co-founder of Zone 8. “Consumers can now experience flavors of the world and they can share and relate to the authentic flavor profiles that we are bringing to market.”
Zone 8 is based off the simple premise that all truly ‘natural’ ingredients are grown and not created, have history, cultural relevance and a connection to the people who grow and consume them. The company Zone 8 plans to redefine what ‘natural’ means through the products they produce.