Del Monte Fresh Announces Fresh Fan Fuel Social Media Promotion
By Grocery Headquarters Staff
Del Monte Fresh Produce N.A. will host the “Fresh Fan Fuel” social media promotion to encourage healthy and fresh choices for fall games and tailgates. The promotion will give Del Monte fans the opportunity to win one of eight tailgating prize packages, just in time for football season. When visiting the Fresh Fan Fuel website, consumers will be prompted to upload a photo that represents a healthy tailgating or game-day experience. Consumers will invite friends on Facebook to vote for their submitted photo to increase their chances at winning the grand prize. Users will also be encouraged to use the hashtag “#freshfanfuel” on their Twitter and Instagram posts to share their submission and promotion. “The Fresh Fan Fuel promotion is intended to encourage consumers to choose healthier alternatives for their tailgates or football parties,” says Dennis Christou, vice president of marketing, North America, for Del Monte. “Del Monte products can play multiple roles at a tailgate. Our delicious Guac can be served as a dip with veggies or as a condiment. Easy to serve fresh cut fruit and veggie trays are great alternatives to chips or cookies. And our whole produce items such as our famous Del Monte Gold pineapple, bananas and avocados can be thrown on the grill for a delicious treat.” The Ultimate Fan Package (the grand prize package) will consist of $100.00 to purchase Del Monte fresh products, two tickets to a regular football season game of the winner’s choice, a television professional football package, fan gear, a portable gas grill, a cooler, two tailgating chairs, a bag toss game and a professional football. Runner-up and weekly prizes comprised of various tailgating items will also be distributed to lucky participants. The four-week Fresh Fan Fuel promotion begins August 18th and ends September 12th.