LoBue Citrus Turns 80
By Grocery Headquarters Staff
LoBue Citrus, a full-service grower, packer and shipper of California and import citrus, is celebrating its 80th anniversary this year. LoBue Citrus started with Philip LoBue, a native of Sicily who had always been intrigued by the business of citrus farming, the occupation of his ancestors. Beginning in 1934, LoBue Citrus is one of the largest independent commercial packer and marketer of citrus in the industry, say officials. Distribution has kept pace with the company's increasing volume: LoBue-packed products now reach markets in the North America, the Pacific Rim, Australia, Korea and beyond. LoBue Citrus’ 80th anniversary will be supported at retail with specially-marked LoBue Family Legacy branded point of sale signage, video and social media. In addition, a special partnership celebrating its 80-year anniversary will be announced soon. “From the beginning, LoBue Citrus has focused on the land and the trees. That with the 80-year knowledge of farming, LoBue Citrus continues to grow great tasting citrus for our customers. We look forward to celebrating many more milestones at LoBue Citrus,” says Norm Gatineau, vice president of sales and marketing. Despite the challenges LoBue Citrus faced over the years, such as the fire of 1968, which burned their Lindsay plant to the ground or the freeze of 1990, which destroyed all the fruit yet to be harvested and shut down the company for most of the year after that, LoBue Citrus continues to grow and is a living testament to the strength of Philip LoBue's dream.