Tribe Offers Single-Serve Hummus and Pita Chips
By Grocery Headquarters Staff
Tribe is feeding the growing consumer desire for healthier grab-and-go snack options with a new, single-serving To Go pack. Each pack contains a pre-portioned amount of the brand’s hummus, along with artisan pita chips, which, according to research, were found to be the preferred dipping instrument for hummus, say company officials. Tribe To Go is available in the brand’s two most popular flavors: Classic and Sweet Roasted Red Pepper. In addition to being contemporary and convenient, Tribe To Go is also a nutritionally responsible snack, adhering to the dietitian-approved optimal snack equation of approximately 200-calories per serving. Tribe To Go Sweet Roasted Red Pepper totals 200 calories and Tribe To Go Classic has 230 calories. Both flavors are ideal for those looking for a wholesome, yet satisfying snack. Tribe designed the To Go pack with functionality and freshness in mind, which features a simple pop top, along with a see-thru window that allows a clear view of the hummus. On the inside, hummus lovers will find a uniquely designed bag of pita chips that portrays the many entertaining ways one can dip into his or her hummus – from the “Shovel” (a hearty scoop) and the “’In ‘N Out’ (a quick dip of the pita chip) methods, to the “Last Bite” Hummus. “Innovation is crucial to Tribe’s success,” saiys Adam Carr, CEO of Tribe Mediterranean Foods. “We’re constantly looking to create products that best serve the taste buds and lifestyles of our consumers. Our new To Go pack allows us to be more mobile and not only play in snack-heavy spaces, but also stand out as a smarter, more healthful option.” Hummus is the second-fastest growing category within the grocery aisles with the on-the-go segment experiencing the most growth, say company officials. Sales of hummus ‘snackers’ have seen major increases, up more than 70% since last year. The back to school season and Labor Day weekend travel are sure to be key drivers in the grab-and-go segment, especially for Tribe To Go, as its packaging readily lends itself to backpacks, weekend bags and cup holders. “There are still a lot of people who are yet to try Tribe and hummus in general,” adds Carr. “Tribe To Go is a great brand and category introduction for those not yet ready to make a commitment in the grocery aisle.” Tribe’s To Go pack has a suggested retail price of $1.99-$2.99.