Blount Fine Foods has debuted a namesake line of soups. Sold under the Blount brand, the line of 16-ounce organic soups represents not only a product expansion of the Blount brand, but a channel expansion as well.
Blount-branded soups, while available at club stores nationally, have traditionally only been sold at grocery stores in the Northeast. In addition to single 16-ounce cups, Blount is also introducing 4-cup bulk packs for club stores.
“The enthusiasm and excitement among our customers for the Blount Organics line is very rewarding, and validates the potential of the Blount brand,” says Bob Sewall, Blount’s executive vice president of sales and marketing. “Organic products are no longer just a niche trend – ‘organics’ have made it to the mainstream, and are a rapidly expanding consideration for consumers, especially those who demand quality.”
The new lineup will begin shipping nationally in September and is ready for immediate order. It includes the following varieties, as described by company officials:
- Organic Vegetable Chili – Blount’s Organic Vegetarian Chili features a robust medley of beans and generous cuts of vegetables simmered in a delicious vegetable stock and seasoned with zesty chili spices.
- Minestrone Soup – Made with savory vegetable stock, beans, pasta and a medley of vegetables, all slowly simmered, this traditional Italian favorite is also vegetarian.
- Tomato Bisque – This gluten-free favorite is made with ripe tomatoes and a combination of milk, butter and spices to make this a flavorful treat.
- Lentil & Chick Pea Soup – This hearty organic soup features lentils, chickpeas and tomatoes simmered in a herbed stock with select vegetables.
“While developing each product in the Blount Organics line, we paid close attention to using wholesome ingredients to keep our ingredient labels clean, sourcing locally whenever possible, employing small batch cooking to ensure layered flavors, and cooling each batch quickly – all of which equals simply the best quality, period,” says Sewall.
The Blount Organics line will be offered at retail in the familiar “fresh soup” 16-ounce cup specially designed by Blount for easy heating and eating, but will carry its own unique and distinct branding and design. Blount plans several retail promotions through the fall soup season to support the product launch.
The Blount Organics soups will have a 50-day shelf life from the date of manufacture, and will ship refrigerated in cases of six, 16 ounce cups.