As preseason football heats up, North American Whisky brand J.P. Wiser’s announced it is the Official Spirits Sponsor of ESPN Fantasy Football for the 2014-2015 season.
In conjunction with the sponsorship, J.P. Wiser’s will be launching its a marketing campaign, “Make the Wiser Call,” as well as a series of television and online advertisements, each of which will be bringing to life a “play” from The J.P.Wiser’s Playbook. The ads will help inspire and enlighten the everyday regular guy with ingenious ways to achieve their victories both on and off the field and suggest celebrating those moments with good company and a glass of J.P. Wiser’s Whisky. On the heels of their U.S. launch last fall, this is the first major domestic sponsorship for the J.P. Wiser’s brand.
“Before committing to this sponsorship, we of course looked into the key demographic of ESPN Fantasy Football fans and we found a lot of similarities with our J.P. Wiser’s drinkers. They both appreciate quality time with friends and family and share that desire for competitive camaraderie, so this makes so much sense to us,” says Richard McLeod, brand director for North American Whisky for Pernod Ricard USA. “It makes sense for consumers, too. Together with ESPN, we’re providing what players need for ultimate bro bonding.”
ESPN Fantasy Football is the most popular fantasy football game, growing more than 23% in 2013, as compared to the previous year. This new alignment will help grow the number of J.P. Wiser’s advocates in the United States by bringing new ads to the U.S. market. Beyond making fans laugh with its clever and humorous content, the ads will aim to engage with this large demographic to encourage players to give J.P. Wiser’s a shot as an alternative to beer this football season.
Produced at the Hiram Walker Distillery in Windsor, Ontario, J.P. Wiser’s is the best-selling whisky family in Canada. It draws everyone from whisky drinkers to seasoned whisky enthusiasts with its unique portfolio including J.P. Wiser’s Rye, J.P. Wiser’s Spiced and J.P. Wiser’s 18 Years Old. According to company officials, J.P. Wiser’s Rye is a smooth, approachable and versatile whisky that tastes great neat, but also pairs well with mixers , such as cola or ginger beer.
J.P Wiser’s Rye (40% abv/80 proof) and Spiced (43% abv/86 proof) are available nationally in 750mL bottles with a suggested retail price of $22.99. J.P. Wiser’s 18 Years Old (40% ABV/80 proof) is also available in limited quantities with an SRP of $74.99 in a 750mL bottle.