Saratoga Chips sales have grown by 177% as of June 2014, report company officials, and there has been an incredible expansion in the number of stores carrying the product; from 56 last year to 410 stores this year. The company plans to continue increasing availability throughout New York, Pennsylvania, the Mid-Atlantic, Midwest and Southeast regions to have Saratoga Chips in markets from Maine to Florida and west to the Ohio valley.
In 2013, the company was purchased by Jim Schneider, former president of Beech Nut Nutrition Corp, and Joseph Boff, a local real estate investor. The first major change implemented was changing from the original blue box packaging to a bag, which is today’s standard for potato chips.
Over the past year, a significant investment has been made in advertising, followed by securing a contract with NYRA for 2014 Saratoga Race Course season. This puts the Saratoga-based snacks in the hands of thousands of new customers along with the national and international visitors who attend the track.
“We are extremely pleased with the growth we’ve achieved in one year,” says Jim Schneider, president and managing partner of Saratoga Chips. “Offering Saratoga Chips at the Saratoga Race Course has proven to be a valuable venture that has introduced thousands of potential customers to our product. Hopefully, those new customers will ask for Saratoga Chips in their local grocery stores across the country.”
Saratoga Chip’s growth has been driven by both distribution gains and the addition of three new varieties—Dark Russets, Balsamic Vinegar & Sea Salt and Cracked Pepper & Sea Salt. This summer, Saratoga Chips became the first chip manufacturers to switch all flavors from traditional sea salt to Mountain Pure Pink Himalayan Salt.
Schneider continues, “The quality of our product is why we have been successful in new markets with new customers. Our chips are certified non-GMO, 100% all natural, gluten free, allergen free with no trans fats, no cholesterol and no preservatives, plus they are certified Kosher approved. We are continuing to pursue new outlets while providing exemplary service and new promotions with our existing vendors.”