The toolkit incorporates ad slicks, memes, social media posts, POS and price signs, and a calendar listing the fruit and vegetable PBH will be highlighting daily. These elements are the perfect tools for retailers, processors, supermarket dietitians and other health professionals to use in their consumer outreach efforts throughout Fruits & Veggies—More Matters month, say organization officials.
A different form of fruit and vegetables (fresh, frozen, canned, dried and 100% juice) will be featured each week on the Fruits & Veggies—More Matters social media platforms.
* Week 1 – Fresh
* Week 2 – Frozen
* Week 3 – Canned
* Week 4 – Dried
* Week 5 – 100% fruit and vegetable juice
A post and collage image of the fruit and vegetable, along with a recipe, will be featured each day to encourage consumers to eat more fruit and vegetables. Each post and meme will also provide helpful selection and storage tips. Also, mark your calendar to join us on September 3 at 4:00pm for our monthly Twitter Party focused on eating more fruit and vegetables during Fruits & Veggies—More Matters month, #GetMore.
“The available resources in the marketing toolkit coupled with the planned posts and tweets for September will easily enable everyone who supports PBH and Fruits & Veggies—More Maters to celebrate with us,” says Elizabeth Pivonka, Ph.D., R.D., president and CEO of PBH. “The elements of the toolkit are colorful and eye-catching and can also be used at other times throughout the year. We always receive tremendous support from the fruit and vegetable industry and public sector in joining with us to celebrate Fruits & Veggies—More Matters month. We appreciate all of the support and are looking forward to another fantastic celebration!”