Star Ranch Angus Beef Promotion is About "100% Dedication"
By Grocery Headquarters Staff
This fall Tyson Fresh Meats is promoting Star Ranch Angus beef and its 100% dedication to delivering juicy, tender and flavorful All. American. Beef. The “100% Dedication” promotion runs from September through October and is the last promotion of 2014 centered on the brand’s 100% commitment to customers and consumers. “This year has been about communicating all of the ways we deliver 100% to consumers – 100% Satisfaction, 100% American, and now 100% Dedication,” says Rick Janke, brand manager for Tyson Fresh Meats. “We want consumers to know we’re completely committed to delivering a great eating experience in every package and that we fully back every purchase with our 100% satisfaction guarantee.” The “100% Dedication” promotion includes several point-of-sale elements, such as ironman signs, on-pack labels, wobblers and promotional hats for the meat department staff. Additionally, Tyson Fresh Meats is offering participants a chance to receive a $25 Dick’s Sporting Goods gift card by showing off their in-store point-of-sale display. Participating retailers can submit photos of their Star Ranch Angus beef “100% Dedication” promotion display, along with their name, mailing address and store name to Rick.Janke@tyson.com receive a gift card. (One card per store, per promotion.) Retailers can learn more about the Star Ranch Angus branded beef program here.