The John Morrell Food Group to Support No Kid Hungry
By Grocery Headquarters Staff
The John Morrell Food Group (JMFG), a subsidiary of Smithfield Foods, and Arby's Restaurant Group, Inc. are teaming up to support Share Our Strength's No Kid Hungry campaign, a national initiative to end childhood hunger in America. JMFG and Arby's commitment to the cause was highlighted on the national stage this Labor Day weekend. The two companies featured the No Kid Hungry logo on the famed No. 43 Richard Petty Motorsports Ford driven by Aric Almirola in the NASCAR Sprint Cup Series race at Atlanta Motor Speedway. The partnership combines the passions and efforts of both companies to end childhood hunger. Arby's is the largest restaurant chain to partner with No Kid Hungry and supports the partnership through the Arby's Foundation by: raising awareness; funding long-term programs and sustainable solutions that impact childhood hunger; providing wholesome kids meal options in its restaurants; and creating volunteer opportunities for its employees and franchisees. Since 2011, the Arby's Foundation has raised $11 million for No Kid Hungry, helping to bring an additional 107 million meals to kids who need them. From August 18 - September 28, 2014, Arby's is launching its annual in-store fundraiser to support the Arby's Foundation at its participating stores nationwide. The "Give a $1 today, get $2 back" promotion encourages guests at participating Arby's restaurants to donate a dollar towards ending childhood hunger in America in partnership with No Kid Hungry. Guests immediately receive a coupon for two dollars off any future regular-sized combo meal or full-priced sandwich. It will be supported with window clings, counter card signage at registers and table tents. JMFG established a national partnership in 2013 with No Kid Hungry to ensure all children get the healthy food they need, every day. Since partnering with No Kid Hungry, John Morrell Food Group has supported the No Kid Hungry campaign with monetary and food donations as well as creating unique promotional opportunities to help grow awareness of the cause. The Lisle, Ill., based food company and Arby's showed their joint commitment to ending childhood hunger at the Oral-B USA 500 at Atlanta Motor Speedway. The organizations hope to bring awareness to childhood hunger issues facing America and encourage people to donate to the cause. "Bringing an end to childhood hunger is a cause that both John Morrell Food Group and Arby's are passionate about," said Chuck Gitkin, vice president, marketing, innovation and R&D for JMFG. "We hope that showcasing the No Kid Hungry logo on the most famous car in motorsports, the No. 43 Richard Petty Motorsports Ford, will bring some well-deserved exposure and awareness." "Arby's continues to identify and pursue new opportunities and creative approaches to address the serious but solvable issue of ending childhood hunger in America," said Kate Atwood, executive director of the Arby's Foundation. "From our School's Out, Food's In summer innovation program, to our in-restaurant fundraiser and our race-day partnership with John Morrell Food Group, we strive to inspire our partners, franchisees and guests to help ensure that every child gets the food they need to learn, play and grow."