GO Veggie! Campaign Addresses Lactose Intolerance
By Elizabeth Louise Hatt
GO Veggie! is launching a new campaign: Lactose Intolerants Anonymous. A “fun way to talk about a very real, very gassy, very uncomfortable problem,” the campaign microsite provides an online community for Americans with lactose intolerance.According to the U.S. National Library of Medicine, about 30 million Americans have developed some degree of lactose intolerance by the age of 20, and some studies estimate 75% of the world’s population are lactose intolerant; which means the majority of humans lack the enzymes needed to break down lactose. “Throughout social media, on Twitter especially, we’ve been following hundreds of conversations where people were craving their favorite foods like pizza or grilled cheese, and then were suffering the repercussions when they indulged,” says Whitney Velasco-Aznar, vice president of marketing for GO Veggie! “Our mission is to deliver a blissfully cheesy experience so we created an online support group these consumers can join to welcome them back to cheesy bliss.” Now through December 19, people visiting CheeseProblems.com are prompted to complete a “four-step program,” which rewards them with a product coupon and a personalized certificate of completion. Even beyond allergies or intolerances, more people than ever are turning to plant-based diets to prevent health conditions. GO Veggie! cheese alternatives are made from rice, potatoes, soy beans and/or coconut – depending on the product format. GO Veggie! will continue to help ease that overwhelming feeling people with sensitivities experience when trying to navigate the food scene; to cater to a variety of tastes, dietary restrictions and health goals with cheese free products for everyone; and to innovate to meet these growing needs. “Not only are GO Veggie! products lactose free, but also they are gluten free and contain no cholesterol or saturated fat,” adds Velasco-Aznar. “What’s more, our products are typically half the fat and a third less calories than cheese, but have 50% more calcium and nearly as much protein as cheese.” To learn more about living with lactose intolerance, visit our new infographic: A Digestible Guide to Lactose Intolerance.