Edit ModuleShow Tags
Edit ModuleShow Tags

The Superbowl's Missing Message


Published:

Soooo, how about them Giants? Personally, I don't follow football, but as a New Yorker, I know a lot of people whose moods for the week depended on the outcome of last night's game – including some colleagues – and for that, I am grateful Big Blue pulled through. Like many viewers, fans and non-fans alike, I enjoyed the commercials as much as game. Although half way through a Doritos ad, my friend commented, "Doritos? I know its the Superbowl, but why aren't there any commercials for healthier foods? This would be the ideal opportunity to promote healthy foods." I couldn't have said it better myself. With the entire nation's attention, the Superbowl would have been an ideal platform to spread an eat-healthy message. I was excited to hear the announcers mention the NFL's Play 60 program – which I've learned all about from Terry Braithwaite at Chelan Fresh – but there was no mention of the Fuel Up side of the campaign. Kids can play for 60, 90, 180 minutes a day; but if they aren't taught the proper eating habits, exercise won't offer the maximum benefits. Would discussing Fuel Up and Play 60 in the schools have counted as a commercial for the produce companies, consequently demanding a million dollars? Since the promotion in schools and stores connects healthy eating habits with exercise, discussing both sides of it would have helped moms and kids make the connection. If I were 12 years old, I would be ecstatic that the Superbowl announcers were talking about my school's program on TV. How cool is that? All in all, I was happy with the Giants performance, the commercials kept me entertained and I seriously enjoyed the couch time. I'm just disappointed that I snacked on a banana and still walked away wanting chips and a Bud Light.
Edit ModuleShow Tags Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags