The Superbowl's Missing Message
By Elizabeth Louise Hatt
Soooo, how about them Giants? Personally, I don't follow football, but as a New Yorker, I know a lot of people whose moods for the week depended on the outcome of last night's game – including some colleagues – and for that, I am grateful Big Blue pulled through. Like many viewers, fans and non-fans alike, I enjoyed the commercials as much as game. Although half way through a Doritos ad, my friend commented, "Doritos? I know its the Superbowl, but why aren't there any commercials for healthier foods? This would be the ideal opportunity to promote healthy foods." I couldn't have said it better myself. With the entire nation's attention, the Superbowl would have been an ideal platform to spread an eat-healthy message. I was excited to hear the announcers mention the NFL's Play 60 program – which I've learned all about from Terry Braithwaite at Chelan Fresh – but there was no mention of the Fuel Up side of the campaign. Kids can play for 60, 90, 180 minutes a day; but if they aren't taught the proper eating habits, exercise won't offer the maximum benefits. Would discussing Fuel Up and Play 60 in the schools have counted as a commercial for the produce companies, consequently demanding a million dollars? Since the promotion in schools and stores connects healthy eating habits with exercise, discussing both sides of it would have helped moms and kids make the connection. If I were 12 years old, I would be ecstatic that the Superbowl announcers were talking about my school's program on TV. How cool is that? All in all, I was happy with the Giants performance, the commercials kept me entertained and I seriously enjoyed the couch time. I'm just disappointed that I snacked on a banana and still walked away wanting chips and a Bud Light.