Fresh Express Unveils Organic Salad Kits
Fresh Express has extended its conventional salad kit offerings by launching a totally new product line: Fresh Express Organic Salad Kits. For the first time, the brand will provide consumers with nutritious and convenient salad kits that include 100 percent USDA organic ingredients—from the vegetables, fruits, nuts and seeds to the croutons and hand-crafted organic salad dressings. The kits, which are available nationwide, come in three flavors, including Classic Caesar, Dijon Onion and Pomegranate Cranberry.
Classic Caesar featuring crisp romaine, crunchy cheese and garlic croutons, and Parmesan cheese finished with a creamy Caesar dressing. This is a 9.8-ounce kit with a suggested retail price of $4.49. Sweet Dijon Onion is a nutrient-rich mix of leafy baby kale and baby spinach; vibrant red and green chard; pumpkin and chia seeds topped with a fiber-packed punch of herb-seasoned chickpeas and sweet Dijon onion dressing. This is a 7.6-ounce kit with a suggested retail price of $4.49. Pomegranate Cranberry includes crisp romaine, radicchio and tango lettuces, ruby-red cranberries and toasted quinoa, with a pomegranate and hibiscus dressing. This is a 9.9-ounce kit with a suggested retail price of $4.49.
"Consumers have demanded quick and nutritious salad options for years, so much so that it led to Fresh Express creating the first fresh-cut, ready-to-eat salad package in 19891. The desire for fresh, delicious, convenient salads hasn't changed, but consumers have turned the idea of organic eating from a trend to a lifestyle," says Michael Golderman, marketing brand leader for Fresh Express. "Organic shoppers, sometimes in a rush, may compromise on purchasing organics. Now they don't have to as we are able to provide them with 100% organic salad kits that have all the ingredients their families will love in one kit."
The brand intends to grow this product line and introduce more organic kits in 2017.