General Mills Launches Freezer to Plate Frozen Chicken Dinners
Requiring less than five minutes of prep time, Freezer to Plate lets consumers combine rice or pasta with water, and add chicken straight from their freezers along with one of four sauce varieties – Lemon Garlic Herb, Marsala, Southwestern or Teriyaki. Each Freezer to Plate package also includes suggestions for add-on ingredients, such as avocado and fresh lime juice for extra Southwestern flare.
"Everyone can relate to the frustrations associated with a planned dinner gone wrong, with the classic example of failing to set the chicken out in the morning being a common occurrence," says Liana Miller, marketing communications planner for The Good Table. "Those collective experiences really served as the inspiration for Freezer to Plate, as we set out to develop a 'go-to' product to turn to in those meal planning crunch times. It's a convenient, easy, flavorful way to bring the family together."
Freezer to Plate does not contain artificial flavors, high-fructose corn syrup or colors from artificial sources. The Good Table product line also includes sauce and crust mixes for chicken and fish in four flavors: Parmesan & Herb, Southwest Tortilla and Thai Peanut for Chicken, and Lemon & Herb, making it easy to make restaurant quality meals at home.
Freezer to Plate has a suggested retail price of $2.99, and is available at Walmart stores and select retailers nationwide.