Author Archives: Craig Levitt

About Craig Levitt

When his dreams of play­ing pro­fes­sional hockey died due to lack of skill, Craig turned to writ­ing. After doing some time on the PR side, he began his jour­nal­ism career with Mac­fad­den in 1995 work­ing for Dis­count Mer­chan­diser and Super­mar­ket Busi­ness. He has been with Gro­cery Head­quar­ters since 2008. Despite dis­cussing the gro­cery indus­try five days a week, one of his favorite pas­times is going gro­cery shop­ping with his wife and daugh­ters. In addi­tion to walk­ing super­mar­ket aisles, Craig still plays mens league hockey and takes long week­end bike rides to stay in shape.

Ice cream social

The summer months provide retailers with ample opportunity to promote and sell frozen treats. Continue reading

Posted in 2012 06 Article Archives, Center Store

Squeezing the juice

Manufacturers hope to invigorate the shelf-stable juice category with lower-calorie, healthful options. Getting people, especially kids, to eat the USDA daily-recommended allowance of fruits … Continue reading

Posted in 2012 06 Article Archives, Center Store

Beers’ fighting spirit(s)

Beer companies have ramped up their efforts with new products, increased promotion and creative packaging to help retailers lift beer sales. As if the … Continue reading

Posted in 2012 05 Article Archives, Center Store

Reclaiming general merchandise

With dedicated focus, supermarkets can regain lost market share from the profitable general merchandise category. Evolve or perish. It is a basic business tenet. … Continue reading

Posted in 2012 05 Article Archives, Nonfoods for Profit

Sending Meaningful Messages

Greeting card suppliers are finding new ways to keep consumers engaged in the category. Continue reading

Posted in 2012 04 Article Archives, Nonfoods for Profit

Sprucing Up HBC Assortments

There are dozens of HBC categories from which consumers can choose. To help increase sales, grocers would be wise to narrow the list a … Continue reading

Posted in 2012 04 Article Archives, Nonfoods for Profit

Thrill of the Grill

The grilling season and consumers’ desire to eat healthier are driving protein sales. The signs of spring are unmistakeable. Love abounds, birds are chirping, … Continue reading

Posted in 2012 04 Article Archives, Focus on Fresh

The spices of life

The growing popularity of ethnic cuisine and the trend toward healthier eating has led to increased spice and seasoning sales. Continue reading

Posted in 2012 03 Article Archives, Center Store

Struggling in the golden state

California is considered a trendsetter. It would be wise for retailers in the other 49 states to pay close attention. Continue reading

Posted in 2012 03 Article Archives, Cover Stories

Fixating on oral care

By now most, if not all, consumers have gotten the message that rinsing and flossing keep their teeth and gums healthy. Many are taking the next step and recognizing that proper oral care is important to their overall health. Continue reading

Posted in 2012 02 Article Archives, Nonfoods for Profit

A swap of meaty ideas

The 2012 Annual Meat Conference returns to Orlando, February 19 – 21, promising to offer something for everybody associated with the meat industry. Continue reading

Posted in 2012 02 Article Archives, Focus on Fresh

Vitamins grow up

Back in the day children were told, “Take your vitamins so you can grow up big and strong.” Many of those children are aging adults now and are looking to vitamins to help them stay healthy and feel energetic. Continue reading

Posted in 2012 02 Article Archives, Nonfoods for Profit

Hot times for frozen foods

While grocers’ fresh sections may be the sexy place to shop, consumers seem to be flocking to the frozen food aisle in search of convenience and value. Continue reading

Posted in 2012 01 Article Archives, Center Store

Inside information

Entering the New Year, supermarkets face a myriad of challenges, from pricing pressure to increased channel competition to constantly changing technologies—just to name a few. Remaining successful has never been more difficult. Continue reading

Posted in 2012 01 Article Archives, Cover Stories

Maximizing private label profits

Grocers can use private label products as a springboard to enhancing general merchandise and health and beauty care sales. The opportunity is there. Grocers … Continue reading

Posted in 2011 11 Article Archives, Nonfoods for Profit

Produce for a greater good

Growers and shippers put their best foot forward during the Produce Marketing Association’s annual Fresh Summit International Convention & Exposition. As the produce industry … Continue reading

Posted in 2011 11 Article Archives, Focus on Fresh

A pampered pet set

Building on its reputation as an upscale food retailer, Wegmans is fast becoming a preferred destination for pet food and supplies. By Craig Levitt … Continue reading

Posted in 2011 05 Article Archives, Nonfoods for Profit

Snow Problem

With the exception of school children and snow removal contractors, does anybody look forward to an impending snow storm more than food retailers?   … Continue reading

Posted in Blogs

Creating a Convert

I have never been one of those “green” consumers. I don’t feed into the slogans being bandied about that we need to “save the … Continue reading

Posted in Blogs

Fresh Food Fight

As best as I can tell, Target is a good company run by intelligent people. That’s why I was a bit surprised to see … Continue reading

Posted in Blogs

Will work for food

Grocery stores have traditionally been a great place to work for young people getting their start in the world and for retirees looking for … Continue reading

Posted in Blogs

Battling the Bulge

  There is a line in the movie A Few Good Men that I think accurately describes the feeling many in the food and … Continue reading

Posted in Blogs

Follow the Leader

In this space last week, my colleague Kim Zimmermann wrote of a shopping trip in which a supermarket employee failed to assist her during self-checkout. … Continue reading

Posted in Blogs

Dealing the Seal

From the long standing Good Housekeeping Seal of Approval to the recent Product of the Year, consumers love reassurance.   That idea is not … Continue reading

Posted in Blogs

In its prime

The current recession has created a virtual perfect storm for retailers’ beef sales. Consumers’ predilection for eating at home has obviously been beneficial for … Continue reading

Posted in Focus on Fresh