Author Archives: Nina Amir

Checking out the HBC market basket

Retailers can learn a tre­men­dous amount about pricing, promotion and marketing of the health and beauty care category by taking a shopping expedition, focusing … Continue reading

Posted in Nonfoods for Profit

Moving Stationery

Even during the bus­iest time in the stationery aisle—the back-to-school period from August until the end of September—many supermarket shop­­pers bypass the shelves and … Continue reading

Posted in Nonfoods for Profit