Category Archives: What’s New

Tecate Kicks Off a National Retail Program to Celebrate Caracter of Football

Tecate, cerveza con carácter, announces the launch of a national retail program focused on helping U.S. Hispanics 21 and older celebrate their passion for … Continue reading

Posted in Promotions, What's New

Supervalu Commits $1 Million to Sponsor Local Youth Sports Teams

Supervalu Inc. has committed $1 million to sponsor 1,542 youth sports teams in markets where its ACME, Albertsons, Cub Foods,Farm Fresh, Jewel-Osco and Shaws/Star … Continue reading

Posted in Promotions, What's New

Gourmet Salt Grinders

Frontier Natural Products Co-op, introduces Gourmet Salt Grinders, a line of five natural gourmet salts from a vari­ety of coastal and moun­tain­ous areas. Hawai­ian Black … Continue reading

Posted in Grocery, What's New

Crunch Pak Teams Up with Disney for on-pack DVD Promotion

Crunch Pak is collaborating with Disney on a promotion supporting the release of a timeless Disney classic, Lady and the Tramp, being releasing from … Continue reading

Posted in Promotions, What's New

May the Brisk be with you

Brisk Iced Tea continues to invigorate its creative mojo by taking its 2012 national marketing campaign to a galaxy far, far away by joining … Continue reading

Posted in Promotions, What's New

Promotion on a stick

People are suckers for supermarket grand openings. So it makes perfect sense for The Original Gourmet Food Co. to give away free samples of … Continue reading

Posted in Promotions, What's New

belVita Breakfast biscuits

Kraft Foods introduces belVita Breakfast biscuits to the U.S. market. Merchandised in the cookie and cracker aisle, belVita Breakfast biscuits are not like the … Continue reading

Posted in Grocery, What's New

All-Natural, Lower Sodium Dinner Ham

Dietz & Watson is introducing an all-natural, uncured dinner ham without nitrates and with less sodium than most other dinner hams. At about six … Continue reading

Posted in Perishables, What's New

The Yogurt Bowl

Expect a huge spike in yogurt sales on February 6. That’s because The Dannon Company is airing a commercial during Super Bowl XLVI, making … Continue reading

Posted in Promotions, What's New

Sober Sunrise

Heineken has launched the latest phase in its global approach to encourage the responsible consumption of its brands. The new theme, titled “Sunrise belongs … Continue reading

Posted in Promotions, What's New

Fully DNA-Traceable Premium Alberta Pork

Fully DNA-traceable fresh premium Alberta pork from Sturgeon Valley Pork, an Alberta, Canada, pork processor, has been introduced at all 15 Freson Bros. grocery stores in Alberta. … Continue reading

Posted in Perishables, What's New

Herbed and seasoned deli meats

Sara Lee, based in Downers Grove, Ill., is offering retailers new flavors to spice up their deli case. The new Deli Herbed & Seasoned … Continue reading

Posted in Perishables, What's New

Seafood Tortas by Inland Market Premium Foods

Just in time for the 2011 Holiday Season, Inland Market Premium foods is introducing a line of ready-to-serve, consumer friendly seafood dips that are … Continue reading

Posted in Perishables, What's New

San Miguel Cut ‘n Clean Greens Kits

San Miguel Produce has introduced two Cut `n Clean Greens, ready-to-cook “cooking greens kits,” making it easy for home cooks to add southern-style comfort … Continue reading

Posted in Perishables, What's New

Frieda’s Inc. Now Exclusive Marketer of MOAB Superfruit Juice Blends

Frieda’s Specialty Produce has signed a multi-year exclusive sales and distribution agreement with MOAB Superfruit Juice Blends. The MOAB line of pure fruit juices … Continue reading

Posted in Perishables, What's New

Dole’s Garden Kit

Dole Food Company is launching a new DOLE Garden Kit. Just in time for the holidays, the Garden Kit includes 12 seed varieties, including … Continue reading

Posted in Perishables, What's New

Crunch Pak Apple-tizers

Crunch Pak is offering two seasonal Apple-Tizers party trays for winter holiday eating occasions. The party trays come in two combinations of fresh cut … Continue reading

Posted in Perishables, What's New

Million dollar sports stars

Supervalu has committed $1 million to sponsor 1,542 youth sports teams in markets where its Acme, Albertsons, Cub Foods, Farm Fresh, Jewel-Osco and Shaw’s/Star … Continue reading

Posted in Promotions, What's New

Golden chicken

Gold’n Plump chicken wants to make consumers’ love for chicken literally as good as gold with its Gold’n Chicken Challenge. Through Dec. 11, consumers … Continue reading

Posted in Promotions, What's New

Alouette Cheese’s In-store and Online Tintin Promotion

Alouette Cheese is launching an in-store and online promotion for the release of the upcoming movie, The Adventures of Tintin. Alouette will join the … Continue reading

Posted in Perishables, What's New

Isabella’s Cookie Company

Isabella’s Cookie Company launched four new cookie flavors in honor of National Cookie Month (October). The gourmet cookie company introduced two Orange Cream Dream … Continue reading

Posted in Perishables, What's New

Armour Lunchkits with Apples

Armour has introduced Armour Active Packs, a new line of portable lunchkits with sliced apples and wholesome ingredients. All four varieties of Active Packs … Continue reading

Posted in Perishables, What's New

Weight Watchers Fresh Meals Expand Product Line

Greencore USA announces the growth of the Weight Watchers Fresh Meals product line. “In November, we will add five new meals to the current … Continue reading

Posted in Perishables, What's New

Mamma Chia

A new beverage company, Mamma Chia, has launched an organic chia seed beverage to the market that, official say, “is bringing an entirely new … Continue reading

Posted in Wellness, What's New

Lil Snappers

Stemilt Growers is adding two new varieties to its kid-sized apple snacks. Lil Snappers now include Braeburn and Fuji apples in addition to its … Continue reading

Posted in Perishables, What's New