Category Archives: Perishables

Naturipe Farms Peel and Reseal Package Up Award

Naturipe Farms Peel and Reseal Fresh Blueberry Tray and Organic Blueberry Compostable Packaging have been named as finalists for the Produce Marketing Association’s 2014 Impact Awards. … Continue reading

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WP Rawl Expands Nature’s Greens Set

WP Rawl announced its expansion of the Nature’s Greens line of leafy greens. In the coming months, the company plans to unveil two new … Continue reading

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USApple AppletizeMe Encourages Consumers to Branch Out

With National Apple Month here (October), USApple is re-introducing its award-winning AppletizeMe social, digital and PR program aimed at inspiring increased apple consumption by matching consumers’ … Continue reading

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Chicken of the Sea Launches Three Flavored Salmon Pouches

Chicken of the Sea is launching a line of flavored salmon pouches. The line is part of an ongoing transformation of the iconic, 100-year-old … Continue reading

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VOC Uses Digital Marketing to Reach Millennials

The Vidalia Onion Committee (VOC) successfully reached a younger audience, including Millennials, with this past season with its “V is for Vidalia” campaign. The campaign … Continue reading

Posted in Perishables, Uncategorized, What's New

Seminole Pride Noble Targets “Grab & Go” Market

The Seminole Tribe of Florida and W.G. Roe & Sons have expanded their  juice product offerings with a line of naturally pure and purely … Continue reading

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Del Monte Fresh Announces 2nd Annual “Gold for Gold” Promotion

Del Monte Fresh Produce announces the launch of its second annual pineapple promotion: “Gold for Gold.” This consumer promotion encourages US and Canadian grocery shoppers … Continue reading

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Sunkist Joins the Sesame Street eat brighter! Movement

This season, Sunkist will showcase its premium, fresh citrus in new Sesame Street-themed packaging as part of the cooperative’s participation in the Produce Marketing Association … Continue reading

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Sabra Dipping Co. Expands Production Facility

Sabra Dipping Co. opened the doors to its expanded hummus production facility in Chesterfield County, Va. With the expansion, Sabra is doubling production capacity to meet continued … Continue reading

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Award-winning Rum Raisin Holiday Bread Hits the Market

5 Generation Bakers’ head baker, Al Beccard, submitted his idea for Golden Rum Raisin Christmas Swirl Bread into the 2013 California Raisin Marketing Board’s … Continue reading

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MountainKing Potatoes Rolls Out New Display Units

MountainKing Potatoes has taken another step toward helping retailers boost impulse sales, reduce in-store labor and compliment ad features with new, high-graphic display units. … Continue reading

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Avocados from Mexico Will Unveil “Made With Love” Campaign

Avocados from Mexico (AFM) will be sharing the love at the upcoming 2014 Produce Marketing Association’s (PMA) Fresh Summit Exposition in Anaheim, Calif., and … Continue reading

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Veggie Patch Teams Up with Celebrity Chef Cindi Avila

Veggie Patch, a brand of healthy vegetable-based snacks and entrees, has teamed up with  vegetarian chef Cindi Avila to serve as the brand spokesperson … Continue reading

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ZICO Introduces Chilled Premium Coconut Water & Juice Blends

Described as a first-of-its-kind coconut water-based product, ZICO Chilled Premium Coconut Water & Juice Blends (ZICO Chilled Juices) brings together chilled coconut water with … Continue reading

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NMB Announces Mango Mania Display Contest Winners

The National Mango Board (NMB) has announced the winners of the Mango Mania Display Contest and reports an increase of 138% mango volume amongst … Continue reading

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Carl Buddig and the Chicago Blackhawks Score Partnership

For a second year, Carl Buddig & Co. is sponsoring Chicago’s hometown favorite, the Chicago Blackhawks, with a multimedia marketing campaign throughout the 2014-15 … Continue reading

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The Industry Celebrates the Second National Kale Day

National Kale Day is upon us. Launched in 2013 by Dr. Drew Ramsey and Chef Jennifer Iserloh, National Kale Day is held on the … Continue reading

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POM Wonderful Launches Antioxidant Super Teas

POM Wonderful is powering up the produce aisle with new Antioxidant Super Teas in varieties Pomegranate Lemonade Tea, Pomegranate Sweet Tea and Pomegranate Honey … Continue reading

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WP Rawl Expands Line of Nature’s Green Kale Chips

WP Rawl has introduced two flavors to its line of Nature’s Greens kale chip kits, Cajun Spice and BBQ. With the new flavors available … Continue reading

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Jamba Juice Launches Cold Pressed Juice Line

Jamba is expanding is offerings with a line of cold-pressed juices. Made from wholesome fruit and vegetables, the juices are available in 12-ounce bottles … Continue reading

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Chairman’s Reserve Launches “Never Settle” Fall Promotion

This fall, Tyson Fresh Meats is helping consumers celebrate fall with beef and pork roasts through a new Chairman’s Reserve Premium Meats “Never Settle” … Continue reading

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Domex Superfresh Raises Money for Youth Center

Domex Superfresh Growers hosted the Journey of Hope Golf Classic to benefit the Madison House Community Youth Center operated by the Union Gospel Mission … Continue reading

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Garden Cut Updates Branding and Label Design

Garden Cut, a brand of Indianapolis Fruit Company, has updated its branding and label design for its pre-cut and ready-to-use products in retail stores, … Continue reading

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CMI Rolls Out Pouch Bag of Sweet Gourmet Pears

CMI’s Sweet Gourmet Pears program drove almost $900,000 in incremental dollars in a test with a major U.S. retailer, according to the company. With … Continue reading

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