Category Archives: Perishables

FirstFruits Recognized for its Commitment to the Community

FirstFruits Marketing of Washington was recognized by the Association of Washington Business (AWB) as one of eight Washington employers, and the only in the … Continue reading

Posted in Perishables, Uncategorized, What's New

Pear Bureau Releases 2014 Pear Crop Estimates

With reports of a crop of excellent quality from the Pacific Northwest growing regions of Wenatchee and Yakima, Washington and Mid-Columbia and Medford in … Continue reading

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Crunch Pak Teams Up with Marvel Entertainment

Crunch Pak launched a new assortment of products featuring Marvel Entertainment Super Heroes. Marvel’s Ultimate Spider-Man and Marvel’s The Avengers are featured on packages … Continue reading

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Alsum Farms & Produce Wins for Eye-Catching Produce Bins

Alsum Farms & Produce has won the American Advertising Awards Best of Category in Sales Promotion, Point-of-Purchase, Free Standing for their eye-catching produce bins. … Continue reading

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Green Giant Expands Snacking Offerings with Hummus

Green Giant is a mission to inspire consumers to choose fresh, healthy snacking alternatives. The brand has added eight all-natural hummus flavors to its … Continue reading

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Oster and Associates Launches Children’s Produce Marketing Program

Oster and Associates, a San Diego-based public relations and marketing firm, is launching a new campaign in partnership with Organics Unlimited. The campaign focuses … Continue reading

Posted in Perishables, Promotions, What's New

Sealed Air Shrink Film Offers Thinner Anti-fog Alternative

The latest addition to Sealed Air’s line of Cryovac Technology (CT) shrink films, CT-311 is a micro-layered, anti-fog shrink film. Primarily used to package … Continue reading

Posted in Equipment, Perishables, What's New

Study Reveals Importance of Vidalia Onions

Recent sales data research by the Vidalia Onion Committee (VOC) indicates that sweet onions lead the onion category with the largest dollar sales (35%) … Continue reading

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Litehouse Expands Award-Winning OPA Line

Litehouse Foods is adding three new flavors to its OPA by Litehouse line of Greek yogurt salad dressing line. Pulled from global flavor inspirations, … Continue reading

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Kretschmar’s Super-Premium ‘Master’s Cut’ Deli Meat Line

Kretschmar Premium Deli Meats & Cheeses announced the launch of Master’s Cut, a line of super-premium bulk deli items. The line features flavors of … Continue reading

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J.P. Dulcich & Sons Introduces Proprietary Green Seedless Grape

J.P. Dulcich & Sons, a grower of California table grapes, has announced its newest variety. The Green Emerald is a proprietary green seedless grape … Continue reading

Posted in Perishables, Uncategorized, What's New

Mango Mania Display Contest Kicks Off in July

The National Mango Board (NMB) will host the Mango Mania Display Contest throughout the month of July where more than $12,000 in cash prizes … Continue reading

Posted in Perishables, Promotions, What's New

Vidalia Onions Claim Spot on Applebee’s Farm-to-Table Inspired Menu

The Vidalia Onion Committee (VOC) and Applebee’s have partnered to bring consumers a summer dish boasting Georgia pride and farm fresh flavor. For a … Continue reading

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CAC Partners With Houweling’s Tomatoes

This season the California Avocado Commission (CAC) has launched a variety of co-marketing promotional activities designed to encourage demand of California avocados and partner … Continue reading

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Chairman’s Reserve Tells Consumers to “Never Settle”

This summer, Tyson Fresh Meats is helping consumers aim for greatness at the grill with a new Chairman’s Reserve Premium Meats “Never Settle” promotion. … Continue reading

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Smart Balance Removes the GMOs

Consumers in search of non-GMO alternatives can now find Smart Balance non-GMO buttery spreads in grocery stores nationwide. The brand announced the planned transition … Continue reading

Posted in Perishables, Wellness, What's New

Ready Pac Expands Beyond Single-Serve Salads

Ready Pac Foods is taking the fresh single-serve segment to the next level with even more produce-based complete meal solutions. The company continues to … Continue reading

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Hollandia Produce Donates Salad Bars to Conejeo Valley Schools

As supporters of the United Fresh Foundation’s “Let’s Move Salad Bars to California Schools” campaign, Hollandia Produce formally presented its donation of two new … Continue reading

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C.H. Robinson Launches a Fresh Brand

In an effort to raise its visibility and provide a clear identity within the fresh product categories, C.H. Robinson has launched the global business … Continue reading

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CMI Identifies Key Retail Opportunities for Cherry Sales

A CMI (Columbia Marketing International) report identifies key differences between top and bottom performing retailers in U.S. markets, revealing strategies leading supermarket chains use … Continue reading

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Naturipe’s “The Very Berry Month of May”

Naturipe Farms has launched “The Very Berry Month of May” promotion and sweepstakes that will continue through May 31st. Each week will be dedicated … Continue reading

Posted in Perishables, Promotions, What's New

Litehouse Introduces Feta Cheese into Produce

Consumers will now be able to pick up all their salad ingredients – from greens and tomatoes to dressing and feta crumbles – in … Continue reading

Posted in Perishables, What's New

Tribe Hummus Breaks Bread With Limited Batch Flavor, Rosemary Focaccia

Pairing its chickpea-based hummus with an Italian import, Tribe rolls out its latest Limited Batch flavor, Rosemary Focaccia, a zesty, tasty and fragrant spread that … Continue reading

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IPC Concludes its 2014 Potato Lover’s Month Contest

More than 5,000 supermarket chains and independent retailers showcased spuds for the annual Potato Lover’s Month retail display promotion in February, the most ever … Continue reading

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Castello Innovates with Burger Blue Cheese Slices

Blue cheese burgers are gaining ground with consumers since they started popping up on restaurant menus nationwide. Castello, makers of craft cheeses since 1893, … Continue reading

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