Tag Archives: As Seen on TV

Product Pet Peeves: It’s the little things

As the project editor for our Nonfoods Handbook I recently had the occasion to talk to Ron Boger, president and chief operating officer for … Continue reading

Posted in Blogs, Web-Exclusive Content

Tuning in

Supermarkets are trying to make up ground against other retail channels in the As Seen on TV segment. Have supermarkets missed the boat with … Continue reading

Posted in 2014 10 Article Archives, Nonfoods for Profit

No longer “just seen on TV”

As Seen on TV merchandise makes a move from the airwaves to supermarket store shelves. When it comes to bolstering general merchandise assortments, supermarket … Continue reading

Posted in 2012 10 Article Archives, Nonfoods for Profit

Taking to the airwaves and shelves

Backed by marketing muscle, the As Seen on TV category can be profitable for grocers. Suppliers in the As Seen on TV category have … Continue reading

Posted in 2012 05 Article Archives, Nonfoods for Profit, Uncategorized