Tag Archives: beer

Newcastle introduces Scotch Ale, first in “collaboration editions” series

Most Brits know a thing or two about improving through collaboration, and Newcastle Brown Ale is no different. To keep beer discovery fresh and … Continue reading

Posted in Grocery, What's New

Old Wisconsin Kicks Off Touchdown to Flavor Town

A new tailgating promotion from Old Wisconsin brings together Miller Lite with the brand’s popular meat snacks in the Touchdown to Flavor Town campaign … Continue reading

Posted in Perishables, What's New

Sippin’ up sales

Grocery Headquarters’ Beverage Almanac examines the RTD tea and coffee, bottled water and beer categories.  By Andrew Kaplan How important is the beverage category? … Continue reading

Posted in 2014 06 Article Archives, Center Store

Newcastle’s Bombshell Blonde Ale & Its Bombshell are Back for Summer

If you’re trying to get people to buy a great-tasting summer seasonal beer, it helps to have an attractive woman on the packaging, industry … Continue reading

Posted in Grocery, What's New

Heineken-UEFA Champions League Retail Program Leverages Excitement of World Class Soccer

Heineken is once again leveraging its partnership with the UEFA Champions League (UCL) to bring its competition to adult fans, 21 and older, throughout … Continue reading

Posted in Grocery, Promotions, What's New

Consumers Drinking Less Domestic Beer—Mintel

As Americans stock their refrigerators in advance of the Super Bowl, it would appear that the contents in the cooler may not align with … Continue reading

Posted in News

Heineken Slims Down

Heineken USA is introducing a slim can format in the premium price segment. Beginning March 1, 2014, Heineken will roll out 8.5-oz. Slim Can … Continue reading

Posted in Grocery, What's New

Anheuser-Busch Announces Super Bowl XLVIII Ad Lineup

Anheuser-Busch will debut five new ads during the Super Bowl XLVIII broadcast on FOX on Sunday, Feb. 2. Iconic brands, Bud Light and Budweiser … Continue reading

Posted in Grocery, What's New

Newcastle Introduces Limited-Edition Cabbie Black Ale & Taxi Magic Partnership

Just in time for the holidays, Newcastle is introducing a new limited-edition brew that will have fans calling for a Cabbie in more ways … Continue reading

Posted in Grocery, What's New

Lagers Lead with Beer Drinkers, According to New Survey from Anheuser-Busch

This National Lager Day, Dec. 10, Anheuser-Busch will raise a toast to America’s most preferred style of beer, and for good reason. With ever-increasing … Continue reading

Posted in News

The Burger Battle Rages On

The Battle of the Burger will also take place in Long Island, Boston, Philadelphia and Chicago, and the Amstel Light Burger Bash will take … Continue reading

Posted in Grocery, Promotions, What's New

Drugs and Deli

Just when you think you’ve seen very format and store combination, something new crops up. My wife and I were traveling in Mexico recently … Continue reading

Posted in Blogs, Web-Exclusive Content

Tandoor Chef Adds Beer to Pairings App

The frozen Indian cuisine brand, Tandoor Chef, announced that they will be expanding their recently launched mobile wine pairing web application. Originally launched in … Continue reading

Posted in Grocery, Technology, What's New

Constellation Brands Completes Acquisition of Grupo Modelo’s U.S. Beer Business

Constellation Brands, a beverage alcohol company, announced that it has completed its acquisition of Grupo Modelo’s U.S. beer business from Anheuser-Busch InBev for approximately … Continue reading

Posted in News

Heineken-UEFA Champions League Sponsorship Program App to Drive Retail Traffic

Heineken is once again leveraging the excitement of its partnership with the UEFA Champions League to bring the most prestigious soccer club competition to … Continue reading

Posted in Grocery, Promotions, What's New

Food Forum: A Guide to winning with upscale

For retailers, the key to successfully navigating the beer category and growing their bottom line lies in optimizing shelves and merchandising. By Nick Lake, … Continue reading

Posted in 2013 03 Article Archives, Columns

Guy’s leading guy?

Last week I met a friend for dinner in Times Square. Every New Yorker knows better, but it was a convenient location… and I … Continue reading

Posted in Blogs, Web-Exclusive Content

Happy Birthday to the Beer Can

The Beer Institute, the trade association representing America’s brewers, importers and suppliers, recently celebrated the 78th anniversary of canned beer, first introduced by the … Continue reading

Posted in News

Newcastle Brown Ale’s “No Bollocks” Campaign

Newcastle Brown Ale, a leading imported ale in the U.S., is kicking the year off in high gear with the next wave of its … Continue reading

Posted in Grocery, Promotions, What's New

Budweiser Black Crown to be Unveiled Jan. 21

It started with a bold experiment. A year ago, Budweiser asked its 12 brewmasters to envision their own unique version of one of the … Continue reading

Posted in Grocery, Promotions, What's New

Heineken Launches New “Star Bottle” Design

HEINEKEN USA officially announced that for the first time since 1946, Heineken has redesigned their green bottle for U.S. consumers. The revamped “Star Bottle” … Continue reading

Posted in Grocery, What's New

Consumers Help Choose Three New Budweiser Beers for ‘Project 12’ Sampler Pack

And then there were three. “Project 12” started in the early spring when Budweiser’s 12 brewmasters across America were asked to write a unique … Continue reading

Posted in Grocery, What's New

Dos Equis Invites Consumers to “Discover the Masquerade” this Halloween

This October, Dos Equis, is inviting adult consumers and retailers to take their celebrations to a more exotic and interesting level with Dos Equis … Continue reading

Posted in Grocery, Promotions, What's New

Raising the Bar

New developments in alcoholic spirits are bringing sales and excitement back to center store. Continue reading

Posted in 2012 09 Article Archives, Center Store

Thirst quenchers and imported beer are favorites among Hispanic beverage consumers, reports Mintel

Hispanics are the fastest-growing consumer group in the U.S., with almost every consumer product vying for their attention and dollars. The alcoholic and non-alcoholic … Continue reading

Posted in News