Tag Archives: brand loyalty
Study Shows Consumers are Willing to Pay a Premium for Branded Meat
Are consumers more loyal to some branded meat products than others? How much of a premium are they willing to pay for their preferred … Continue reading
Posted in News
U.S. Consumers Ditch Brand Loyalty for Personalized Service
inContact announced the findings of their February 2013 survey, that examined the current state of customer service and the changing preferences of consumers. The … Continue reading
Posted in News
Sounding Board: Negative press
Supervalu has plenty of company in other industries as it struggles to prop up its brand in the wake of bad news. At a … Continue reading
Posted in 2012 09 Article Archives, Columns
