Tag Archives: brand loyalty

Study Shows Consumers are Willing to Pay a Premium for Branded Meat

 Are consumers more loyal to some branded meat products than others? How much of a premium are they willing to pay for their preferred … Continue reading

Posted in News

U.S. Consumers Ditch Brand Loyalty for Personalized Service

inContact announced the findings of their February 2013 survey, that examined the current state of customer service and the changing preferences of consumers. The … Continue reading

Posted in News

Sounding Board: Negative press

Supervalu has plenty of company in other industries as it struggles to prop up its brand in the wake of bad news. At a … Continue reading

Posted in 2012 09 Article Archives, Columns